EXPERTISE


Everybody is an “expert,” right?

It's a term thrown around very freely in our industry. We're going to use it too.
We do consider ourselves experts; our work and our reputation support this.

We have the experience and solutions to deliver what you need; be it an entire web site, a custom piece of web software or help in developing your online strategy (or whatever else you can dream up). Whatever your needs, chances are, we've “been there, done that.”

Web Site Design

“Don't decorate, communicate.” It's not enough for a web site to just look great. If it fails to achieve the goals you have set forth for your business, it doesn't matter how great it looks. Our sites look great, and function even better. Combining usability, measurability, functionality, and of course aesthetics, our designs always deliver.

Garden Keep, Cornwall, CT landscaper

Web site design, logo digitization

Crosley Gracie, Brazilian Jiu-Jitsu academy

Web site design, web site development, Content Management System


My Zen Art, Inspirational artist

Web site design, Logo design, Print design, web site development (including mobile/iPad-friendly development), Paypal integration

The Next Right Thing, Substance abuse treatment for adolescents

Web site design, Logo design, web site development


Print Design

The world goes more and more digital every day, but there is still a need for good old-fashioned print design, like business cards, letterhead, brochures, promotional flyers, books and album art.

Book cover design & page layout

Business card design

Album Art





Logo Design

You never get a second chance to make a first impression. Your logo is invariably going to be one of the first things that a potential customer notices about your business, so it's in your best interests to make sure you're making a strong statement. Logos should be simple, communicative, and iconic.





Custom Web Site Development

Each project presents its own unique challenges, and each client has their own unique needs. That's why we don't offer “out of the box” web solutions. The scope of the projects we work on varies widely depending on the client. Sometimes it's a simple one-page site. Other times, it's an enormous ecommerce site with a completely customized Content Management System on the backend.

Crucial Networking, your new web developer

Yes, we consider this very web site a great showcase of our custom web site development work. It's modern, usable, and mobile-friendly.


My Zen Art, recycled tabletop art and unique yoga mat bags

Responsive design & development (that means it scales gracefully and looks great on iPhones, iPads, etc.) make this site a great example of what Crucial can do for your business.


Physical Therapy & Sports Medicine Centers, A leader in physical therapy and injury rehabilitation

For this project, there was some on-site photography, custom design & development, and a powerful, intuitive Content Management System on the backend that allows PTSMC to manage information on their web site for each of their 12 locations in the state of Connecticut.



Ecommerce

There are many things that could technically be called “ecommerce”, and we're well-versed in them all. We have built massive custom retail/wholesale ecommerce systems, integrated Paypal code for simpler, lower budget projects, setup a cart/payment processing system for event registrations, and much more. Get in touch if you'd like to know more about what we can do for you.

Churchgoods.com, Retail & wholesale church supply

CruCMS empowers the staff at Patrick Baker & Sons to efficiently manage a catalog of over 3,000 wholesale and retail products. The products come from countless different vendors and the system employs many customized shipping/handling/pricing rules and scenarios that would be impossible to accomodate with “off the shelf” CMS software.


Design Connection, Quality & Affordable House & Garage Plans

CruCMS empowers Design Connection to sell, deliver, and manage over 5,000 custom home and garage plans from dozens of different draftsman.


My Zen Art, extra large yoga mat bags and recycled artwork

Sometimes a custom ecommerce solution isn't the best fit. For My Zen Art, we used customized Paypal shopping cart code for the several dozen products on the web site.


Third-Party Web Site Development & Maintenance

We never mandate that the sites we work on are 100% designed, hosted, and completely controlled in-house. In fact, we have many clients with whom we work in tandem simply to keep things fresh, or to convert their designs into HTML. We also work with many advertising agencies in Connecticut as their “go-to” web guys.

Maintenance is a very important component of the web process, and we do that well too. We have taken over many web sites when a clients' original web company disappeared, or their relationship with them was no longer working.

Ovation Benefits, Employee Benefits & Workforce Health company

Web Development, Content Management, and ongoing maintenance


Best Cleaners, Expert drycleaning and full-service conveniences

Web Development, Search Engine Optimization, and Social Marketing


Port Canaveral, Cruise, cargo and naval port in Brevard County, Florida

Web Development, Content Management, and ongoing maintenance


Allen J. Flood Companies, Insurance management company

Web Development and ongoing maintenance



Content Management Systems (CMS)

We want you to be empowered to manage the content on your web site, and to not have to come to us for every little change (though that's fine too). Most web sites we develop these days feature a Content Management System (CMS). Our proprietary CruCMS is a completely customized CMS built to your needs, with the ability to grow as your web site grows. We can set you up to maintain just a few sections of your site, every page, your e-commerce system, or just a blog. Whatever your needs, we've got you covered. Building a CMS to your specifications puts you in the driver's seat.

Natalia Rose, Author and certified clinical nutritionist

CruCMS empowers Natalia and her staff to create and manage all content on her extensive web site, including the ability to manage several blogs, create custom events and process and manage payments securely online. Additionally, content for Natalia's thriving niche detox community (nearly 1,500 members) is managed via our custom Content Management System.


Churchgoods.com, Retail & wholesale church supply

CruCMS empowers the staff at Patrick Baker & Sons to efficiently manage a catalog of over 3,000 wholesale and retail products. The products come from countless different vendors and the system employs many customized shipping/handling/pricing rules and scenarios that would be impossible to accomodate with “off the shelf” CMS software.


Design Connection, Quality & Affordable House & Garage Plans

CruCMS empowers the Design Connection to sell, deliver, and manage over 5,000 custom home and garage plans from dozens of different draftsman.


Search Engine Optimization (SEO)

“Build it and they will come” - James Earl Jones sounded convincing saying that. But he was talking about dead baseball players on an Iowa farm. On the web, once your web site is complete, your work is only half done. You need to make sure the world knows you're out there. Our approach to SEO is different than most. We educate our clients to actually learn some SEO. The more invested you are in your SEO, the better your SEO will be. We teach our clients how to measure results, we communicate with them with respect to what we need to do to improve, and we do these things on an ongoing basis.


Social Marketing

Social media is not a fad. Period. By the end of 2012, Facebook will boast 1 Billion (with a “B”) users. That's alot of people. And they use the site compulsively. Social media properties like Facebook, Twitter, LinkedIn, and Google+ have satisfied the world's growing need for LOTS of information, in small bites, delivered instantly. All businesses can take advantage of social media, and we can help you do so creatively. We take the time to educate you on the various social media “properties” on the web, and we help you craft a plan, so utilizing these sites is not “just another job” you have to do as a business owner.

  • Natalia Rose
    Facbeook and twitter management for author & certified clinical nutritionist
  • Crucial Networking
    Facebook, twitter, Linkedin and Google+ pages
  • Best Cleaners
    Facebook and twitter management for expert drycleaning and full-service conveniences
  • A Moment Away
    Facebook and twitter management for Southington, CT day spa

Custom photography

Never underestimate the power of a great photograph. Understand that just because everyone has a camera these days, that does not make everyone a photographer.

Custom product photography




Workplace photography




Staff photography

Location photography

Band promotional photography



Band performance photography



GET IN TOUCH


860.385.1316

© 2014, Crucial Networking, LLC.

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