Process


Engage in our proven process and attract more customers for your business using the internet.

You wouldn't buy a car without test-driving it first, right? Of course not.

There's a method to the madness around here. We've got a very specific process that we follow to achieve tangible results for our clients.

Artful Discovery

The discovery process starts with a series of interactions where we take a pretty significant amount of time to learn about your business. We need to understand your challenges as a business, what you're doing well, where you could improve, who your competition is, what you think they're doing well, what we think they're doing well. We need to know who your customers are, and how you're able to solve their unique problems. We uncover what your business goals are in the near/long term.

Most importantly, we uncover problems by getting to their root cause.

This process requires an investment of time and effort for us and for you, but the fruits of that work will make all the difference between you sinking money into your business and you investing in its future.

Thoughtful Strategy

The Artful Discovery phase will have uncovered some real challenges in your business. Once we have a solid understanding of these problems, we can propose thoughtful, strategic solutions.

We'll know exactly what we need to do with your project, when we should do it, and why we should do it.

It's at this point that we define a strategy and craft the road map to your success online. This strategy ensures that every decision made throughout the course of the project is purposeful and intentional.

Intentional Design & Development

There are no accidents in our Design & Development phase. The structure of our approach to design is one of its biggest strengths.

We'll start with a moodboard, which will serve as a reference point for the design we're about to create. This is where we identify the visual approach we'll be taking; the vibe, mood, texture, typography, and color theory.

Once we've got your approval on the visual direction outlined in the moodboard, we'll move on to the design.

Specific, timed feedback loops throughout the moodboard & design phase will keep us making decisions quickly and moving forward. Once the design is approved, we'll move on to the buildout of your project.

At this point, we'll be building the structure of your web site, but also addressing the functionality behind the solutions proposed in the strategy we have outlined.

You're a vital part of this process, rolling up your sleeves and getting dirty, testing functionality right along with us.

Constant Iteration

Your web site is like another (silent) salesperson for your company. Would you send a salesperson off to a corner, ask them to do their job, and never check in with them? Of course not. The same thinking applies here.

Launching your web site is where the real work begins. Our job post-launch is to help you to quantify the success of your site, and to teach you how to use this data to your advantage.

You need to analyze your visitors, how they use your site, if they're using your site, which elements and pieces of content are resonating with them, and which are not. We'll implement tools that will provide irrefutable data about what's working and what's not on your web site. Using this data, we will work with you to constantly tweak things to ensure that your site is as successful as possible. Sometimes, this involves big changes. Other times, a change as simple as a word or two can make all the difference.

 

GROW YOUR BUSINESS ONLINE!

We'd love to setup a free, no obligation 30 minute consultation with you to learn about your business.

The first step is getting in touch

 

© 2014, Crucial Networking, LLC, P.O. Box 1052, Farmington, CT 06034. Phone: 860.385.1316  Email: info@contactcrucial.com