Web strategy for CT businesses

News / 2007

Seniors Count returns for a redesign

Seniors Count returns for a redesign

November 22, 2007

Seniors Count offers adult medical day care in two locations in Northern New Jersey.

One of Crucial Networking's first clients back in 2002, the new web site for Seniors Count will focus on improved usability and clearer dissemination of information. Additionally, the new site will employ a much more intuitive calendar and virtual tours, created using custom photography by Crucial Networking.


HCRS Chooses Crucial Networking, LLC

HCRS Chooses Crucial Networking, LLC

November 6, 2007

West Hartford, CT professional liability insurance broker HealthCare Risk Specialists have chosen to work with Crucial Networking, LLC to redesign and develop 3 of the company’s web sites to coincide with their rebranding efforts.

Crucial Networking is excited for the opportunity to work with one of the top professional liability insurance brokers in the country!


3D Paper Graphics calls upon Crucial Networking, LLC

3D Paper Graphics calls upon Crucial Networking, LLC

October 21, 2007

3D Paper Graphics, a division of Dimensional Communications, Inc. recently hired Crucial Networking, LLC to integrate an e-commerce system into their existing web site. This system enables real-time credit card transactions for 3D's customers. 3D's customers are businesses who wish to send innovative 3-dimensional holiday greetings to their customers and prospects.

The initial results of this project are very positive; the site averages double-digit transactions per day, in less than one month of operation.


Joanne Bagshaw web site launches

Joanne Bagshaw web site launches

September 30, 2007

Joanne Bagshaw is a psychology professor, writer and licensed mental health counselor with offices in Bellport, NY and Port Jefferson, NY.

With her new web site and accompanying CMS, Joanne can provide information about her areas of expertise, as well as information about other events and projects she is part of, ranging from books she is writing to seminars and women's groups she is part of.


Crucial Networking to redesign Woolco Foods web site, develop online order system

Crucial Networking to redesign Woolco Foods web site, develop online order system

September 3, 2007

Woolco Foods is a premier broadline foodservice distributor located in Jersey City, NJ, distributing groceries, dairy, fresh produce, frozen foods and seafood to the greater New York area and beyond. The company sets themselves apart from their competition through customer service, allowing lower minimum orders than most of their competitors, delivery 6 days per week, and a late (10pm) order cut off.

In the process of redesigning the Woolco Foods web site, Crucial Networking will be developing a complex online order system that will allow them to serve their customers more efficiently by allowing them to easily place real-time orders online. The system will allow customers access to new products and will also help to streamline Woolco's operations, virtually eliminating human error in the order selecting/fulfilling process.

Similar online systems developed by Crucial for Reddy Raw and Twelve Baskets have resulted in millions of dollars in online sales.


Frank Berry Ministries chooses Crucial Networking

Frank Berry Ministries chooses Crucial Networking

July 17, 2007

Alabama minister Frank Berry has chosen Crucial Networking, LLC to redesign & redevelop the web site for his growing Alabama ministry. The new web site will incorporate a more modern design and focus on usability in an effort to present a site that is more attractive and inviting to prospective members.


Aetna chooses Pettus Creative/Crucial Networking

Aetna chooses Pettus Creative/Crucial Networking

July 12, 2007

Aetna has chosen the team of Pettus Creative and Crucial Networking, LLC to redesign and redevelop http://www.aetnafeds.com. The 100+ page site is a resource for the hundreds-of-thousands of Federal employees that Aetna services. Pettus Creative is a design firm led by James Pettus, and is located in Farmington, CT. A late August launch is planned.


HollysOatmeal.com launches

HollysOatmeal.com launches

July 12, 2007

The redesigned Holly's Oatmeal web site launched today on the heels of Holly's visit to the Fancy Food Show in New York, NY. The response to the redesign has been overwhelmingly positive.


Crucial Networking Partners with AppRiver

Crucial Networking Partners with AppRiver

July 10, 2007

Crucial Networking announces a partnership with AppRiver, a leading SPAM solutions provider. Since implementing the solution on their own e-mail, Crucial has experienced a 95% drop in SPAM received. To learn more, contact us.


Congressional candidate receives online contributions thanks to Crucial Networking

Congressional candidate receives online contributions thanks to Crucial Networking

July 5, 2007

New York congressional candidate Richard Wager has chosen the team comprised of Top 50 Business-to-business agency Keiler & Company and Crucial Networking, LLC. A fully-designed site is planned, but the candidate needed a means of collecting contributions while development of the full site happens. Crucial Networking and Keiler developed a simple micro-site that enables Mr. Wager to deliver his message, solicit volunteers, and most importantly, accept contributions from supporters. A full site launch is planned for late August.


Joanne Bagshaw chooses Crucial Networking

Joanne Bagshaw chooses Crucial Networking

May 29, 2007

Long Island psychotherapist and author Joanne Bagshaw has chosen Crucial Networking to develop a web site to help promote her new book, as well as provide information about her Bellport, NY psychotherapy practice.

The site will feature information about Joanne, her practice, her book, and a schedule of upcoming appearances related to the book.


Slade Ham redesign launches

Slade Ham redesign launches

May 22, 2007

Standup comedian Slade Ham has made a career out of his brutally honest, polarizing and no holds barred approach to comedy and life in general. As always, it was tremendous fun to work with Slade to develop a web site that conveys every bit of attitude and uniqueness that Slade does each time he steps onstage. Visit the Slade Ham web site.


Amorosino Writing web site launches

Amorosino Writing web site launches

April 15, 2007

Freelance writer Chris Amorosino has made a career out of his energetic and fresh approach to copywriting for his vast clientele. It was a pleasure to work with Chris to develop a web site that presents & conveys this energy and individuality effectively! Visit the Amorosino Writing web site.


East End Health Plan web site launches

East End Health Plan web site launches

March 29, 2007

The East End Health Plan provides comprehensive health insurance benefits in a cost effective manner for the employees of participating school districts located on the East End of Long Island. Visit the East End Health Plan web site.


Comedian Slade Ham returns for a redesign

Comedian Slade Ham returns for a redesign

March 14, 2007

Existing client Slade Ham has just asked Crucial to redesign/redevelop his existing web presence. In addition to the updated look, the site will incorporate many new features aimed at building his fanbase, which has flourished since the launch of his original site in 2004. These new features will include a message board and a more interactive blog, allowing readers to comment on Slade's writing, as well as save/recommend his posts to their favorite social bookmarking sites. Visit the Slade Ham web site.


Mike Farris web site launches

Mike Farris web site launches

March 13, 2007

Crucial Networking, LLC is proud to announce today the launch of www.mikefarrismusic.net.

On "Salvation In Lights," Farris takes his listeners on an 11 song spiritual journey, reworking traditional gospel songs as well as introducing some original compositions. Whether an original like "Selah! Selah!," or the cover of Sam Cooke's "Change Is Gonna Come," there is no mistaking that these songs come from a deeply personal place for Farris. The sincerity is as compelling as it is endearing; people just don't make music like this anymore!

Embellished by an 11 piece band featuring some of Nashville's most highly regarded session players on clarinet, saxophone, accordian, piano, trumpet, trombone, and more, "Salvation In Lights" is set to be released on June 12, 2007. View the Mike Farris web site project in our portfolio.


Holly's Oatmeal Chooses Crucial Networking for a redesign

Holly's Oatmeal Chooses Crucial Networking for a redesign

March 7, 2007

Utilizing 100% natural ingredients, Holly's Oatmeal is as unique as it is healthy and tasty. Holly has called upon Crucial Networking to redesign her existing web site, located at www.hollysoatmeal.com


Mike Farris chooses Crucial Networking

Mike Farris chooses Crucial Networking

January 30, 2007

Crucial Networking welcomes its newest client, singer Mike Farris. Formerly the singer for bands such as the Screamin' Cheetah Wheelies, Peaceful Knievel, and Double Trouble, Farris is set to release a new solo record entitled "Salvation in Lights" on INO Records in late spring of this year. The new record finds the singer following a decidedly more spiritual path, producing soulful, uplifting songs in the spirit of Al Green and Otis Redding before him, with lush arrangements replete with backing singers, piano, horns, and more.


Amorosino Writing chooses Crucial Networking

Amorosino Writing chooses Crucial Networking

January 4, 2007

Crucial Networking welcomes its newest client, writer Chris Amorosino. Crucial will be developing a web site that showcases Chris' creative talents and writing portfolio in a manner that conveys his individuality and the fresh approach he brings to copywriting.


Crucial's own featured on Americanyogini.com

Crucial's own featured on Americanyogini.com

January 3, 2007

Crucial Networking's Tim Roberts has been asked to be one of the first "guest" columnists on americanyogini.com, to help kick off the newly launched "Community" section of the web site, aimed at offering site visitors real-life tips and advice from the American Yogini community. Tim's article details how he lost 60 pounds by virtue of a healthy diet. Read the article here.


Trooper Foods web site launches

Trooper Foods web site launches

January 2, 2007

Trooper Foods' new web site promises to revolutionize their business, via their new online order system, developed by Crucial Networking. This system will allow Trooper clients to quickly and easily place orders online. The new system will drastically reduce man hours needed to take orders, open their catalog further to existing customers, and ultimately streamline operations. Other similar sites/order systems undertaken by Crucial Networking in the food service industry have resulted in nearly $2 million in revenues for its clients.


WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...



Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013


“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!



Kent Chappelle
Owner, Tanglewood Supreme


“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”



Dale Pavlik
Owner, DJP Design, LLC


I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”



Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox


“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com


“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”


Allison Lantieri
Principal, Ovation Benefits Group


“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

Well-respected companies everywhere trust Crucial

Web strategy for fashion designers
Web development for aircraft components equipment specialist
Responsive web site development for large medical groups
Web strategy for Middlebury Consignment
Web strategy for yoga instructors
Responsive web design for pro musicians
Mobile-friendly Wordpress web design for pro musicians
Responsive web design for construction companies
Responsive web design for asset management firms
mobile-friendly web site development for restaurants
Web strategy for remediation services company
Web design, development and content management for non-profits
Responsive web site development for energy services company
Responsive web site development for Oracle consultants
Web site maintenance for health benefits company
mobile-friendly web site design and content management for print design firm
Web strategy for non-profit organizations
Web strategy for custom cabinet maker


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