Web strategy for CT businesses

News / 2008

Promotional/live performance photography for Candlebox

Promotional/live performance photography for Candlebox

December 30, 2008

In 2008, Crucial Networking traveled to Tacoma, Seattle, New York, and right down the road to Hartford, CT for several photo shoots with Candlebox.


R-D Manufacturing selects Crucial Networking, LLC

R-D Manufacturing selects Crucial Networking, LLC

December 18, 2008

R-D Manufacturing, an East Lyme, CT manufacturer of sheet metal products using cutting edge fabrication technology, has selected Crucial Networking, LLC to bring to life a new web presence for their firm. Included in Crucial's responsibilities will not only be the web design & development, but also custom product photography.


Nflonlocation.net web site launch

Nflonlocation.net web site launch

December 14, 2008

After working closely with The Voice, a Fairfield, CT based marketing & communications firm, we are happy to announce the launch of the new and improved nflonlocation.net. The site is a destination for NFL fans seeking the ultimate fan experience for select NFL events throughout the course of the year, including the Superbowl, the NFL Draft, and the Pro Bowl. Our role in the project was to construct an easy-to-use Content Management System (CMS) through which NFL staffers can easily maintain content and view reporting.


Americana musician and author Jay Shogren chooses Crucial Networking

Americana musician and author Jay Shogren chooses Crucial Networking

November 30, 2008

We are very pleased to announce that musician Jay Shogren has chosen Crucial Networking, LLC to redevelop his web site. An ecletic mix of roots, country, blues & rock defines the style of Shogren, and his Gibson L-48 guitar and gruff voice and lyrics deliver it to your ears. We are excited to welcome Jay to our client roster and cannot wait to bring his style forth for all to see and hear on the web.


Custom photography for A Moment Away

Custom photography for A Moment Away

November 23, 2008

Crucial Networking recently completed an on-location photo shoot for new client A Moment Away, a Southington, CT day spa. The photos from the shoot will be used as part of the design for A Moment Away's new web site, currently in production.


Photo shoot with Dr. Frank Aieta

Photo shoot with Dr. Frank Aieta

November 16, 2008

Crucial Networking recently completed a photo shoot for West Hartford, CT Naturopathic physician Dr. Frank Aieta. The photos from the shoot will be used across a variety of media, including Dr. Aieta's web site and print ads in local publications.


A Moment Away chooses Crucial

A Moment Away chooses Crucial

November 9, 2008

A Moment Away, a spa located in Southington, CT, has chosen Crucial Networking to redesign & redevelop their web presence. The new site will feature an overhaul to the design as well as an integrated Content Management System (CMS) that will enable the spa to update their content themselves. In addition to the web site, Crucial Networking will be photographing their facilities to create custom art to be featured on the site. We welcome A Moment Away and look forward to working on their site!


Candlebox web site launch

Candlebox web site launch

November 6, 2008

After much anticipation, the new web site for the multi-platinum selling band Candlebox has launched. With 10 years in between albums, the band wanted to launch an engaging new web presence on the tails of their latest cd, “Into The Sun.”

Focused on the band's incredibly-loyal fans, the site features numerous features and considerable band-centric content such as live photos, videos, track samples and lyrics, and a fan forum. Many additional interactive fan-friendly elements are planned for the coming months.

Crucial Networking put their stamp on virtually every aspect of this site, from the strategy to the design, to the custom photography that is present throughout the site. We even designed the cover art for the band's latest album “Into the Sun” as well as contributing the photography used in the recently released live CD/DVD package entitled “Alive in Seattle.” View the new Candlebox web site.


The Allen J. Flood Companies Choose Crucial Networking

The Allen J. Flood Companies Choose Crucial Networking

October 14, 2008

We are very pleased to announce that The Allen J. Flood Companies, a Larchmont, NY–based insurance firm, has chosen Crucial Networking to rework their web presence. Included in the engagement are the realignment of content, an overhaul of an existing Content Management System (CMS) and a migration from a Windows environment to a LAMP (Linux Apache mySQL PHP) environment. Crucial Networking is ecstatic to welcome this 50 year old firm to its roster of clients.


Colbymusic.com Launches

Colbymusic.com Launches

October 12, 2008

After completing a web site for his band, The Colbys, we are very pleased to announce the launch of www.colbymusic.com, the online presence for John Colby, grammy and emmy-winning composer, producer, music director, and keyboardist. Featuring interactive audio players, John's impressive photo gallery (a “who's who” of celebs and music royalty) as well as a timeline showcasing John's very impressive career in music, the site very simply showcases the world of John Colby.


Candlebox returns for a redesign

Candlebox returns for a redesign

September 25, 2008

To help support their recent releases “Into The Sun” and “Alive In Seattle,” Candlebox has returned to Crucial Networking for a web site redesign & development that will serve to better connect the band with its fans. Founded on a base of striking, yet simple & elegant design and usability, the intended focus of the site will be on quick & easy dissemnination of content, both via the web site and through integration with popular social networking platforms.


Tapeworks web site launch

Tapeworks web site launch

September 24, 2008

Today marks the launch of a new web site for Hartford recording studio Tapeworks, Inc. The site offers a wealth of information about the studio, including audio/video samples and virtual tours, and seeks to accurately present them as the most talented and diverse studio in the state, if not all of New England. The studio is unique in the sense that they not only offer a wide assortment of recording services, but they do it all extremely well. For more information on Tapeworks, visit the Tapeworks web site.


Natalia Rose and detoxtheworld.com

Natalia Rose and detoxtheworld.com

September 23, 2008

Today marks the launch of a new web site for longtime Crucial client Natalia Rose. The new web site for Rose, a Manhattan nutritionist and author, seeks to present her as more of a brand entity, rather than focusing the site around a new book. The themes of simple beauty and radiant health that are prevalent in Rose's books have been carried through to the new design, which seeks to present the wealth of free health, nutrition, and detox information in an elegant, inviting, and extremely user-friendly manner.


Custom product photography for Holly's Oatmeal

Custom product photography for Holly's Oatmeal

September 14, 2008

Crucial Networking recently completed custom product photography for Holly's Oatmeal, a Torrington, CT company recently featured on Giada's Favorites on the Today show. The photos from the shoot are currently in-use on www.hollysoatmeal.com, amazon.com, and anywhere else Holly's products are sold online.


Healthcare Risk Specialists web site launch

Healthcare Risk Specialists web site launch

August 10, 2008

Today marks the launch of a new web site for Healthcare Risk Specialists, a professional liability broker in West Hartford, CT. The web site provides potential clients an overview of services offered, company methods, and useful resources, as well as the ability to get a quick premium indicator by filling out a short form. For more information on Healthcare Risk Specialists, visit Healthcare Risk Specialists web site.


TechniArt, Inc. web site redesign

TechniArt, Inc. web site redesign

August 7, 2008

TechniArt, Inc. is a Collinsville, CT company that develops and markets products that promote the use of alternative energy. Their current focus is on mainstream household, energy-efficient lighting. The company has extensive contacts in the wholesale & retail markets and was one of the thirteen original Energy Star® partners.

Crucial Networking will develop a web site for TechniArt, Inc. that will provide basic information about the company, upcoming events and available products, while also seeking to educate residential customers of Connecticut on the availability of special pricing on alternative energy products.


Natalia Rose redesign

Natalia Rose redesign

July 31, 2008

Longtime client Natalia Rose has enlisted Crucial's services to help reshape her web presence. The new web site will seek to position Natalia as more of a brand & her site as more of a destination for all things relating to good health and detoxification.

Natalia Rose, a sought-after Manhattan-based nutritionist, is the author of three acclaimed books about the benefits of detoxifying the body through proper diet and lifestyle practices.


Frank Berry Ministries web site launch

Frank Berry Ministries web site launch

July 22, 2008

Today marks the launch of a new web site for Frank Berry Ministries, a relations-based ministry in Decatur, AL. The web site is an extensive resource of information for people looking to connect with, serve, or heal themselves through God. Though having a strong base in Christianity, Frank Berry Ministries does not consider itself to be a church or denomination, but instead a means for people to find freedom, truth, and renewal via their own personal relationships with God. For more information on Frank Berry Ministries, visit Frank Berry Ministries web site.


Insurance Consulting Experts web site launch

Insurance Consulting Experts web site launch

July 10, 2008

Today marks the launch of a new web site for Oradell, NJ-based risk management and insurance consulting firm ICE (Insurance Consulting Experts). The web site provides potential clients an overview of services offered, company methods, and experience. Via a secure login, existing clients will soon have a secure means of communication and transfer of information, including their schedule of insurance, exchange of exposure information, and the ability to find, load and complete applications online. For more information on Insurance Consulting Experts, visit Insurance Consulting Experts web site.


Album art for The Kings Royal

Album art for The Kings Royal

June 12, 2008

Crucial Networking has been asked to design album art for the debut full-length record from Los Angeles band The Kings Royal.

The artwork will consist of a 4 panel cardboard digipack with a sleeve for the cd, and will be sold on the band's upcoming nationwide summer tour in support of Candlebox. Featuring singer Benny Marchant, Candlebox members Sean Hennesy and Adam Kury on guitar and bass, and former Pearl Jam & Candlebox drummer Dave Krusen, the band has been playing shows in the Los Angeles area since forming in 2007. The self-titled record features acclaimed producer David J. Holman playing keyboards, mixing, and producing, as well as sharing songwriting duties with Marchant.


Album art for Candlebox singles

Album art for Candlebox singles

June 9, 2008

Crucial Networking has recently completeed design work for the new Candlebox singles “Surrendering” and “Into the Sun.” The singles are available for download anywhere digital downloads are sold online.


Alexia Lighting Design web site launch

Alexia Lighting Design web site launch

May 13, 2008

Today marks the launch of a new web site for New Britain, CT company Alexia Lighting Design, a local company that designs & installs outdoor lighting for homes & businesses throughout the Connecticut area. The web site provides an overview of Alexia's services, and showcases their impressive client testimonials and portfolio. Visit the Alexia Lighting Design web site.


Candlebox

Candlebox "Into The Sun" album art

May 13, 2008

Crucial Networking has just finished design work for what will be the front cover of Seattle band Candlebox's first album in a decade, “Into The Sun.”

The album's 12 songs explore a variety of textures, from the mellow, piano-driven ballad, to the extended, Pink Floyd-inspired jam, to the aggressive rockers. Produced by Ron Aniello (Barenaked Ladies, Lifehouse), engineered by Cliff Norrell (REM, Henry Rollins), and mixed by Norrell and Mike Shipley (Nickleback, Def Leppard), the album is sure to attract new listeners as well as delight existing Candlebox fans.

“Into The Sun” will be released July 22 by Silent Majority Group/ILG.


Hartford recording studio Tapeworks chooses Crucial Networking for web site redevelopment

Hartford recording studio Tapeworks chooses Crucial Networking for web site redevelopment

May 12, 2008

Tapeworks is a Hartford, CT recording studio that specializes in a wide variety of professional recording services, including music production, radio production, and video post production. The studio works with everyone from local bands to advertising agencies, and is one of the few recording studios in the area with such a wide range of expertise.

Crucial Networking has been contracted to develop a web site that will serve as an informational resource designed to improve search positioning and raise awareness of these services. From there, the hope is that visitors to the web site will be more inspired to pick up the phone and book studio time at Tapeworks.


Market Edge Writers choose Crucial Networking

Market Edge Writers choose Crucial Networking

April 13, 2008

Market Edge Writers is a Torrington, CT company that creates and distributes customized student profiles in an effort to help students get noticed by colleges and universities. The company focuses on juniors in athletics, academics, of fine arts. The web site will allow students to sign up and create their profiles online, seamlessly bringing Market Edge's existing offline business online.


BioSafe Technologies chooses Crucial Networking

BioSafe Technologies chooses Crucial Networking

March 24, 2008

Denison, TX company BioSafe Technologies creates high-powered, non-toxic, environmentally-friendly cleaning agents for people, plants, and animals. Crucial will be creating a web site for them that focuses on ease-of-use and e-commerce. The site will showcase BioSafe's various products, offer a wealth of information for customers, and will integrate a fully-customized e-commerce and content management solution.


Zenmaster product photography

Zenmaster product photography

March 16, 2008

Washington-based all-natural soda maker Zenmaster recently called upon Crucial Networking for photography of their complete line of all-natural sodas and colas. Additionally, Crucial expounded upon our 2006 design for the Zenmaster web site by converting it to a 1024x768 layout, updating the color scheme to coordinate with new brand colors, and adding Zenmaster's full line of Supplements to the Product Information section. Future plans include full e-commerce functionality.


Insurance Consulting Experts choose Crucial Networking

Insurance Consulting Experts choose Crucial Networking

February 14, 2008

Risk management and insurance consulting firm ICE (Insurance Consulting Experts) has come to Crucial Networking for the development of a web site promoting their business. The web site will provide for potential clients an overview of services offered, company methods, and experience, while providing for existing clients a secure means of communication and transfer of information, including their schedule of insurance, exchange of exposure information, and the ability to find, load and complete applications online.


Pearlman Buying Group web site launch

Pearlman Buying Group web site launch

January 26, 2008

Crucial Networking, LLC recently launched a new web site for Middlebury, CT's Pearlman Buying Group, a company that offers leveraged buying power Eye Care Practitioners, allowing them to get lower prices on products and compete with retail optical chains. Visit the Pearlman Buying Group web site.


WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...



Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013


“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!



Kent Chappelle
Owner, Tanglewood Supreme


“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”



Dale Pavlik
Owner, DJP Design, LLC


I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”



Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox


“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com


“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”


Allison Lantieri
Principal, Ovation Benefits Group


“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

Well-respected companies everywhere trust Crucial

Web strategy for fashion designers
Web development for aircraft components equipment specialist
Responsive web site development for large medical groups
Web strategy for Middlebury Consignment
Web strategy for yoga instructors
mobile-friendly web site development for restaurants
Web strategy for remediation services company
Web design, development and content management for non-profits
Responsive web site development for energy services company
Responsive web site development for Oracle consultants
Web site maintenance for health benefits company
Responsive web site development for b2c company
Web strategy for copywriters
Web strategy and content management for manufacturing industry
mobile-friendly web site design and content management for print design firm
Web strategy for non-profit organizations
Web strategy for custom cabinet maker
responsive web site development for international film festivals


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Hi, I'm Tim. I'm one of the owners of this company, and I look forward to speaking with you!

Just click “book now” to your left and you'll find the days & times I have available. Click on the time that works for you, fill in some contact information, and we'll talk soon!

When you click that big green button above to book your FREE, no-obligation phone consultation, you'll be taken to a page where you'll find the times I have available to speak with you this week. Just click on the time that works for you, fill in some contact information, and we'll talk soon!

It's important to know that when you work with us, you're getting a direct line to the people doing the actual work. We're regular, working-class guys that are in the trenches, doing great things for our clients every day.

We've got a process for taking on new clients, and that starts with this first phone call. It's where we establish some top-level needs and determine if your project is a good fit for us. If the answer to that question is “yes”, we'll invite you further into our process and setup a series of discovery meetings. We don't work with just anyone. We only have room for a handful of clients each year.