Web strategy for CT businesses

News / 2009

Crucial welcomes newest client Mattituck-Laurel Library

Crucial welcomes newest client Mattituck-Laurel Library

November 8, 2009

Mattituck-Laurel Library has been serving eastern Long Island since 1903. Crucial will be undertaking an extensive redevelopment of the library's online presence, beginning with a reorganization of content and a more modern design. On the backend, CRUCMS, Crucial's custom-built content management solution, will enable library staff to manage all content throughout the web site, including updating the schedule, photos from past events, and PDF files for download.


Book cover design for Natalia Rose

Book cover design for Natalia Rose

October 17, 2009

Crucial recently completed a book cover design for a new e-book by Natalia Rose, "Emotional Eating S.O.S.!" The e-book is available exclusively to members of Natalia Rose's online detox community, and has been written for anyone who wants to understand why, despite finding success in other areas of life, they still wind up feeling powerless around food. View the cover for Natalia Rose - Emotional Eating S.O.S.!


On-location night photography for Alexia Lighting

On-location night photography for Alexia Lighting

October 14, 2009

Crucial recently completed two photoshoots for client Alexia Lighting. These on-location night photo shoots took place at client homes in Woodbridge & West Hartford, Connecticut.


Crucial welcomes newest client Quality Crafted Homes of Long Island

Crucial welcomes newest client Quality Crafted Homes of Long Island

October 2, 2009

Quality Crafted Homes of Long Island is the largest builder of custom modular homes in Long Island, and has been serving the local community for decades. Crucial will be redeveloping the company's online presence, creating a modern, usable, and engaging web site that will be used to showcase QCH's extraordinary work and help boost sales. On the backend, CruCMS, Crucial's custom-built content management solution, will enable QCH staff to manage all content throughout the web site.


Custom product photography for Natureza™ Products

Custom product photography for Natureza™ Products

August 9, 2009

Crucial recently completed some custom product photography for client Natureza™. Natureza™, Inc. is a specialized consumer products company introducing non-toxic surfactant blends for use as gently highly efficient cleansers and grooming agents in the plant and animal care markets.


Lightwave Logic web site launch

Lightwave Logic web site launch

July 1, 2009

Today marks the launch of a new web site for Lightwave Logic, an innovative producer of high performance electro-optics from Wilmington, DE.

The web site features background information on Lightwave's technological breakthroughs, products, and industry partners. Visit the Lightwave Logic web site.


Vegas Radio web site launch

Vegas Radio web site launch

June 14, 2009

Maine-based modern rock band Vegas Radio celebrates the launch of their new web site today.

Crucial is excited to be involved in all aspects of the band's branding efforts, including custom photography, album artwork, t-shirt design, and social marketing campaigns.

In addition to custom design and web development for this project, Crucial has taken on the task of assisting Vegas Radio with social marketing, beginning with the skinning of the band's myspace and twitter pages. As the release of the band's first record, video, and merchandise nears (early 2010), Crucial will begin assisting the band in building their online following.

The Vegas Radio web site will feature audio, video, photos, news, and tourdates, and is powered on the backend by CRUCMS, Crucial's custom-built content management solution, allowing the band to update their web site from the road. Visit the Vegas Radio web site.


Oceanus Insurance web site launch

Oceanus Insurance web site launch

May 27, 2009

Today marks the launch of a new web site for Oceanus Insurance. Oceanus is a South Carolina-based risk retention group that specializes in innovative and flexible liability solutions for physicians and surgeons. The company is currently registered to do business in 33 states.

Crucial's custom redesign and web redevelopment for this project included a modern, clean, and highly usable layout intended to disseminate information as quickly and easily as possible, and to solicit signups from potential new members. Visit the Oceanus Insurance web site.


Dr. Diane Hindman web site launch

Dr. Diane Hindman web site launch

April 15, 2009

Today marks the launch of a new web site for Dr. Diane Hindman, an inspirational speaker and spiritual entrepreneur who works with individuals and companies to create spiritual-minded entrepreneurs who align purpose with passion to maximize performance and produce dramatic results.

Diane practices what she preaches, too. Natural Nutmeg is a six-figure business that Diane built in less than a year by implementing the same techniques and programs she teaches in her workshops.

Crucial's custom design and web development for this project included a striking & modern design that focuses on simple & clear presentation of content, and ease-of-use. Diane's web site is powered on the backend by CRUCMS, Crucial's custom-built content management solution. Visit the Dr. Diane Hindman web site.


Mike Farris web site gets a facelift

Mike Farris web site gets a facelift

April 12, 2009

To coincide with and aid in the promotion of the release of his new live record, “Shout! Live,” Mike Farris enlisted Crucial for a redesign of his web site. The new design is a visual extension of the artwork & overall vibe for the live record, recorded at the historic Station Inn in Nashville. View the Mike Farris web site.


Jason Shogren web site launch

Jason Shogren web site launch

March 5, 2009

Today marks the launch of a new web site for Wyoming musician and author Jason Shogren. Shogren's life has been an eclectic one, to say the least. While currently celebrating the release of his second cd, “American Holly,” Shogren also spent the past year as the King of Sweden's professor, and was a party to the 2007 Nobel Peace Prize as a member of the IPCC for their work on climate change.

Crucial's custom design and web development for this project included a bold and striking layout intended to further extend the “vibe” Shogren sets forth on his records, described by him as “music for your inner grifter.” The site features all of the information critical to a musician's presence online, and is powered on the backend by CruCMS, Crucial's custom-built content management solution. Visit the Jason Shogren web site.


Canaveral Port Authority web site hosting and maintenance

Canaveral Port Authority web site hosting and maintenance

February 22, 2009

Crucial Networking has recently been awarded a three year contract to host, manage and maintain the Canaveral Port Authority web site.


Custom product and on-location photography for R-D Manufacturing

Custom product and on-location photography for R-D Manufacturing

February 4, 2009

Crucial Networking recently completed two separate photo shoots for new client R-D Manufacturing. The photoshoots consisted of some on-location shots of R-D's 10,000 square foot facilities in East Lyme, CT, followed by some custom product photography in-house at Crucial Networking. The photos will be used on the company's new web site, currently in development.


W & K Property Services chooses Crucial Networking

W & K Property Services chooses Crucial Networking

February 1, 2009

W & K Property Services is an East Hartford, CT company that has been providing service personnel for community associations, private homeowners, and businesses throughout the state of Connecticut and western Massachusetts since 1983.

The new web site will focus on W & K's breadth of commercial and residential services, as well provide a means for customers to pay their bills online.


TechniArt web site launch

TechniArt web site launch

January 31, 2009

Today marks the launch of a new web site for Collinsville, CT company TechniArt. TechniArt promotes and sells energy-efficient lighting technologies, both independently, and on behalf of major electric utility companies, energy service providers, state agencies, municipalities, and transformation groups.

A key component of the web site is the online store, which allows customers to take advantage of special discounts on energy-efficient lighting, based upon their zip code. Visit the TechniArt web site.


Crucial welcomes newest client Vegas Radio

Crucial welcomes newest client Vegas Radio

January 24, 2009

Maine-based modern rock band Vegas Radio has come to Crucial for assistance in creating all aspects of their online brand, including promotional photography, a full-featured web site and accompanying templates for Myspace and their email newsletter.


Alexia Lighting Design chooses Crucial Networking

Alexia Lighting Design chooses Crucial Networking

January 20, 2009

New Britain, CT company Alexia Lighting Design has chosen Crucial Networking to redesign/redevelop their web site. Alexia designs & installs outdoor lighting for homes & businesses throughout the Connecticut area. The web site will be mostly informational, with a strong focus on Alexia's portfolio and strong client Testimonials. Additionally, existing/prospective customers will be able to use the web site to schedule a free on-site consultation or service call.


Austin Sheridan web site launch

Austin Sheridan web site launch

January 13, 2009

Today marks the launch of a new web site for Austin Sheridan USA, Inc., a Middletown, CT company. For two decades, the company has provided import/export licensing, freight forwarding, freight consolidation, proofing, and sales, marketing and promotions solutions for the firearms and shooting sports industries.


Candlebox t-shirt design

Candlebox t-shirt design

January 9, 2009

Crucial Networking recently assisted Candlebox in creating the artwork for a new t-shirt, which will be available exclusively to fans who buy VIP packages to upcoming shows. Crucial created and delivered vector art for the front portion of the t-shirt.


WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...



Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013


“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!



Kent Chappelle
Owner, Tanglewood Supreme


“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”



Dale Pavlik
Owner, DJP Design, LLC


I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”



Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox


“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com


“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”


Allison Lantieri
Principal, Ovation Benefits Group


“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

Well-respected companies everywhere trust Crucial

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We know that we can help a business in Woodbridge, NJ grow online.

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It's important to know that when you work with us, you're getting a direct line to the people doing the actual work. We're regular, working-class guys that are in the trenches, doing great things for our clients every day.

We've got a process for taking on new clients, and that starts with this first phone call. It's where we establish some top-level needs and determine if your project is a good fit for us. If the answer to that question is “yes”, we'll invite you further into our process and setup a series of discovery meetings. We don't work with just anyone. We only have room for a handful of clients each year.