NEWS / 2010


New web site launch for Richard Torrenzano

New web site launch for Richard Torrenzano

December 19, 2010

Crucial has just launched www.torrenzanotalks.com, a new web site for longtime client Richard Torrenzano's speaking engagements. The project came together quickly, with design, development, content integration, creation of a CruCMS (our custom-built content management system), and launch all happening in the span of a few weeks.

Richard Torrenzano is chairman and chief executive of The Torrenzano Group, a strategic communications and high-stakes issues management firm. He is a frequent speaker and author on issues of crisis management, communications, new and social media, and conducting business with cross cultural barriers. He is often quoted in business periodicals and makes numerous appearances on network news and public affairs programs.


Garden Keep Chooses to Grow With Crucial

Garden Keep Chooses to Grow With Crucial

December 17, 2010

Garden Keep, a garden maintenance/landscape company located in West Cornwall, CT has chosen Crucial Networking as a partner in the construction of their first web site. Firmly entrenched in their community for many years, gardenkeepct.com will be the company's first foray into the digital realm. Here at Crucial we are very excited to work with Mary as she embraces a new medium!


Niche community development for Natalia Rose

Niche community development for Natalia Rose

December 1, 2010

We've just finished preliminary development for and launched another great new niche community for Natalia Rose. This one is called Life Force Families, and is a free resource for parents to guide them through raising children in a healthy way amidst the many challenges of the modern world. The site takes the concepts put forth in many of Natalia's books and extends them to all stages of a child's development. The site features a wealth of exclusive content, videos, recipes, an extensive online store, and other recommended resources from the Detox the World team. Members can discuss issues amongst themselves, add their own recipes, and even set up playdates for their children with other like-minded folks in their area.


A.R. Mazzotta logo gets an update

A.R. Mazzotta logo gets an update

November 23, 2010

Crucial client A.R. Mazzotta came to us looking to update their logo a bit. They felt their existing logo looked a bit old and didn't reflect the ways in which the business has adapted to the times. They also wanted to take the opportunity to come up with a logo that would reproduce better in print, for an upcoming feature in the Hartford Business Journal.

We took the existing logo and swapped out the old serif typeface in favor of something that felt a bit more modern. A splash of color, an updated tagline, and a more balanced overall design, and our client has an updated vector copy of their logo that they are happy with and feel is a better reflection of who they are. View the updated logo for A.R. Mazzotta.


Custom product photography for Natalia Rose

Custom product photography for Natalia Rose

November 19, 2010

In Addition to the logo and package design for Natalia Rose's new 70% dark chocolate, we just wrapped up some custom product photography as well. The Rose Bar is available for sale via www.detoxtheworld.com now! View Custom product photography of the Rose Bar by Crucial Networking.


The Next Right Thing chooses Crucial

The Next Right Thing chooses Crucial

November 19, 2010

The Next Right Thing, LLC is a community based addiction recovery program for adolescents (16-23 year olds) and their families that will be opening for business in West Hartford, CT on 12/1/10.

Crucial will be working with longtime client and copywriter Chris Amorosino to develop a small but informative web site for the business. The purpose of the web site will be to get this new local business up and running online and to be an informational resource for parents looking for treatment options for their children.


Local Piano Instructor Chooses Crucial

Local Piano Instructor Chooses Crucial

November 16, 2010

We are pleased to announce that Canton's own Erica Picciano, of Miss Erica's Piano Studio has selected Crucial to work with her in the design/development of a web presence for her piano instruction business.

"Working with small businesses like Erica's is the backbone of our business. We love the opportunity to provide a small local business with a world-class web site," commented George Roberts. Welcome aboard Erica! We're excited to work with you.


Design, development, content integration and launch in a week

Design, development, content integration and launch in a week

November 4, 2010

Connecticut Surgical Group needed a web site quickly for their Laser and Skin Care Services group, to compliment an advertising initiative on a local cable outlet that was starting at the beginning of the month. They turned to Crucial for some speedy design, development, content integration, and ultimately launch of the web site in a week's time.

The site is meant to serve as an informational resource, providing background on the services provided, including laser hair reduction, vein treatments, skin tightening and rejuvenation, laser removal of pigmented lesions, and spa services like microdermabrasion, micropigmentation, and acne skin treatments.

Visitors to the site can read background information on these services and also download pre/post procedure instructions and forms they'll need to fill out for their appointments at CSG Laser and Skin Care Services.


New web site launch for Mattituck-Laurel Library

New web site launch for Mattituck-Laurel Library

October 7, 2010

Today, we've launched a new web site for Mattituck-Laurel Library, in Mattituck, NY. The library has been serving eastern Long Island since 1903.

The project included an extensive redevelopment of the library's online presence, beginning with a reorganization of content and a more modern design. On the backend, CRUCMS, Crucial's custom-built content management solution, enables library staff to manage all content throughout the web site, including updating the schedule, photos from past events, adding PDF files for download, and even creating new pages as needed.


Physical Therapy & Sports Medicine Centers web site launches

Physical Therapy & Sports Medicine Centers web site launches

September 22, 2010

Today, we've launched the new Physical Therapy & Sports Medicine Centers web site. Crucial redesigned and redeveloped the site in an effort to improve usability and provide PTSMC with an updated presence on the web. A custom implementation of CruCMS was integrated with this web site, allowing the client to manage their own content, including details for their nine Connecticut locations and dozens of staff members.

Physical Therapy & Sports Medicine Centers is rapidly emerging as a leader in physical therapy and injury rehabilitation in the northeast United States. With nine locations spread throughout Connecticut, its not hard to find an easy, friendly physical therapist in your area, with the expertise you need.

For physical therapists, PTSMC provides a unique setup, handling administrative duties, thus allowing them to focus on what they do best: treating patients.


Design Connection web site launch

Design Connection web site launch

September 16, 2010

After nearly 18 months of web development, exploration into business processes, and constant dialogue with the client to help refine both, the new Design Connection web site has launched. Though a very long project, this project ranks among our most rewarding. Working with a great client to arrive at many great solutions to online/offline problems has been a great experience!

The new site is powered by a particularly robust implementation of CruCMS, Crucial's homegrown, custom-built Content Management System. Using the system, the client is able to easily and intuitively manage the over 5,000 plans and 30,000 images in their database. On the frontend, we're using some jquery for the house/garage plan finder wizard, returning results in real-time as you're entering specs for the type of plan you're searching for.


New Reddy Raw web site launches

New Reddy Raw web site launches

August 19, 2010

The new web site for frozen foods master distributor Reddy Raw, Inc has launched at www.reddyraw.com. With an updated look and enhanced usability, this second-generation site represents a needed facelift of Reddy's already very successful web presence. Their integrated, custom client order system has earned the company millions since launching in the summer of 2004.

Visit our portfolio for George's notes on Reddy Raw's frozen food online order system.


Middlebury Consignment web site launch

Middlebury Consignment web site launch

August 9, 2010

Crucial has just finished up and launched a web site for Middlebury Consignment, an 18,000 square foot destination in Northwest Connecticut for those interested in buying and selling unique, quality furniture and accessories. The new web site showcases a selection of current inventory, with the goal being to pique shoppers' interest and to get them in to the store, as well as to attract inventory. Middlebury Consignment is able to move a lot of merchandise at hard-to-believe prices, making them a great choice for your furniture buying or selling needs.


Book design for Natalia Rose

Book design for Natalia Rose

August 5, 2010

Crucial just wrapped up design work for a print version of Natalia Rose's latest e-book, “Emotional Eating SOS!” We were responsible for the cover design and formatting & layout for the interior of the book. View the book cover design for Emotional Eating SOS!.


Patrick Baker & Sons puts its faith in Crucial

Patrick Baker & Sons puts its faith in Crucial

July 23, 2010

Patrick Baker & Sons, owners of www.churchgoods.com as well as 2 very successful retail locations selling religious supplies & gifts, has chosen Crucial Networking as their partner in the redesign/development of their new web presence. Crucial is extremely excited to help make e-commerce a cornerstone of Patrick Baker & Sons' business, and a brand new source of revenues.


Home Air Check™ selects Crucial

Home Air Check™ selects Crucial

July 13, 2010

Home Air Check™ has enlisted Crucial Networking for help with their web marketing initiatives. They'll be calling upon Crucial to help them with their ongoing SEO efforts, and Crucial will also assist in increasing conversions in their current paid initiatives by producing custom landing pages for their campaigns.


Och-ct.com launches

Och-ct.com launches

June 24, 2010

Och-ct.com launched this afternoon. The site is a resource for college students, primarily those attending The University of Connecticut and Central Connecticut State University, helping them find affordable off-campus housing in the vicinity of those 2 schools. In addition to locating housing, the site helps to connect tenants with the property management team with it's integrated maintenance request system. View the new Och-ct.com web site.


A.R. Mazzotta web site launch

A.R. Mazzotta web site launch

June 3, 2010

Crucial has just finished up work on a new web site for A.R. Mazzotta Employment Specialists, a Connecticut-based employment agency. A.R. Mazzotta has been successfully serving clients for 40 years. With 3 offices, they offer both permanent placement & temporary staffing to companies across Connecticut.

The new web site provides a wealth of information for both employers, job seekers, and employees. On the backend, A.R. Mazzotta is utilizing CruCMS, Crucial's custom-built content management system to keep their web site up-to-date. View the new A.R. Mazzotta web site.


White & Katzman chooses Crucial again

White & Katzman chooses Crucial again

June 1, 2010

Housing Consultants, LLC, as Receiver for ING US Students, in conjunction with White & Katzman Property Management, have chosen Crucial Networking, LLC to design & develop the web presence for och-ct.com, a site that will showcase a half dozen properties that the two will be managing. Located close to Uconn-Storrs and Central Connecticut State University, the rental units are geared toward college students. The site will exist as a resource to show prospective tenants layouts and fill out rental applications, while allowing existing tenants to request maintenance.


New web site launch for The Automotive Connection

New web site launch for The Automotive Connection

April 26, 2010

Kenny Jones is an anomaly in the world of auto-mechanics. He's a guy you can trust, who always has your best interests at heart, and one who loves to educate his clients! We're happy to announce today the launch of a new web site for Kenny's business, The Automotive Connection, located in New Britain, CT. View the new Automotive Connection web site.


Logo & book cover design for Natalia Rose

Logo & book cover design for Natalia Rose

April 18, 2010

Crucial has just finished up work on a new logo for Natalia Rose, as well as the design work for her newest e-book, “The Rose Cleanse.” Variations of the new logo will be used across all of Natalia's current ventures, including the Rose Program, The Rose Cleanse (the new e-book), and The Rose Bar (Natalia's own brand of dark chocolate, which is coming soon. Crucial is doing the package design for this as well). View the logo/book cover design for The Rose Cleanse.


Middlebury Consignment Shop chooses Crucial Networking

Middlebury Consignment Shop chooses Crucial Networking

April 6, 2010

Though open since November 2009 and having experienced early success, Middlebury Consignment Shop recognized the need for a web site to represent their new furniture consignment business. The company has enlisted Crucial Networking, LLC to help them with this process. Unlike typical retail web sites, the goal of this site is to not only attract customers, but inventory as well. Fresh inventory is the lifeblood of the consignment business. The new middleburyconsignment.com promises to be a challenge as well as a great opportunity for both companies.


WZ Research + Consulting web site launch

WZ Research + Consulting web site launch

March 23, 2010

Today marks the launch of a new web site for WZ Research + Consulting, a CT company that specializes in market research and market strategy, consultation, and planning. Company principal Walt Zultkowski brings decades of industry experience to his newly formed business, having spent 20 years at LIMRA International and 13 as Senior Vice President of Phoenix Life Insurance.

Crucial worked with copywriter and longtime client Chris Amorosino to bring WZ's newly created market research & consulting firm to the web. Visit the WZ Research + Consulting web site.


Global Vision USA web site launch

Global Vision USA web site launch

March 10, 2010

Today marks the launch of a new web site for Global Vision USA, a local company that provides cross-cultural expertise for Arab college students and universities looking to place them. Crucial worked with copywriter and longtime client Chris Amorosino to bring Global Vision's newly created United States branch to the web.

In the course of developing Global Vision USA's new web site, Crucial was also enlisted to help create the company's brand, by redesigning their logo. Aside from beginning to develop an identity for Global Vision USA, the primary goals for the logo redesign were:

  • To identify them as an affiliated, but separate entity from their partner company, Global Vision for UK Education, located in Jordan.
  • To create a distinctive mark for the brand that would subconsciously (& a bit abstractly) tell the viewer that they are a company that works here in the United States.


Reddy Raw logo digitization

Reddy Raw logo digitization

February 27, 2010

Longtime Crucial client Reddy Raw needed a high-quality digital copy of their logo created, so Crucial took the existing low-resolution assets and created a new, vector-based copy of the logo. We often run into issues similar to this with our clients. Their logo was created a long time ago, they've lost track of the original designer, etc. Ultimately, the bottom line is that they just don't have a copy of their own logo in the file format/quality that they need. The new vector-based copy of their logo will allow Reddy Raw to resize it as needed without loss of quality. View the logo for Reddy Raw.


Quality Crafted Homes of Long Island gets a facelift

Quality Crafted Homes of Long Island gets a facelift

February 25, 2010

The largest custom modular home builder in Long Island has a new look. Crucial has redeveloped the company's online presence, creating a modern, usable, and engaging web site that puts the focus squarely on QCH's extraordinary body of work. On the backend, CruCMS, Crucial's custom-built content management solution, enables QCH staff to manage all content throughout the web site, including images in their galleries. Visit the Quality Crafted Homes of Long Island web site.


Crucial welcomes newest client Physical Therapy & Sports Medicine Centers

Crucial welcomes newest client Physical Therapy & Sports Medicine Centers

February 24, 2010

Physical Therapy & Sports Medicine Centers is a Connecticut-based company with locations in Avon, Groton, Guilford, Naugatuck, New London, Waterbury, Watertown and Westbrook, each with a dedicated team of physical therapists providing a full range of treatments. In addition to redesigning/developing the company's web site, Crucial will be doing some on-location photography for the web site at each of PTSMC's offices.


Crucial welcomes newest client WZ Research + Consulting

Crucial welcomes newest client WZ Research + Consulting

February 9, 2010

WZ Research + Consulting is a Connecticut-based company with over three decades of experience. WZ's expertise lies in market research & understanding affluent markets, innovation management, and customer satisfaction management. The web site will provide extensive information about the company and expound upon its core specialties, but will also be a tremendous informational resource, highlighting hundreds of articles published by owner Walt Zultowski.


Crucial welcomes newest client Global Vision, USA

Crucial welcomes newest client Global Vision, USA

January 27, 2010

Led and staffed by Arabic-speaking educators, trained and experienced both in Arab world and in the United States, Global Vision is the gateway between Middle East students and American universities, providing cross-cultural expertise for Arab students and colleges and universities in the English-speaking world.

Crucial will be working with copywriter and longtime client Chris Amorosino to bring Global Vision's newly created United States branch to the web.


A.R. Mazzotta Employment Specialists calls on Crucial Networking

A.R. Mazzotta Employment Specialists calls on Crucial Networking

January 2, 2010

A.R. Mazzotta Employment Specialists, a Connecticut-based employment agency, has contracted Crucial Networking to redesign & develop their web presence. A.R. Mazzotta has been successfully serving clients for 40 years. With 3 offices, they offer both permanent placement & temporary staffing to companies across Connecticut.



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