NEWS / 2011


Energy Services, Inc Chooses Crucial

Energy Services, Inc Chooses Crucial

December 6, 2011

Seldom are we in awe of what our clients do. We've been in business long enough to have seen lots of businesses in lots of industries. Energy Services, Inc. are gas turbine specialists who help build custom power plants all over the world, and their work is awe-inspiring. The new site will feature a fresh design, responsive, mobile-friendly development, and a fully-integrated custom CMS, enabling ESI to manage all of their site content.


Championship Turf Services Chooses Crucial

Championship Turf Services Chooses Crucial

December 1, 2011

We are pleased to announce that Harwinton, CT – based Championship Turf Services has tapped Crucial to redesign & redevelop their web presence, currently located at http://www.turfchamps.com. CTS is Southern New England's leading athletic turf field contractor, working on fields across Southern New England, at venues including Rentschler Field in East Hartford, CT, as well as New Britain Stadium in New Britain, CT. We are excited to be part of their re-introduction to the web!


Web site launch for local landscaping company

Web site launch for local landscaping company

November 16, 2011

Having realized that traditional means of advertising were no longer working, Plainville, CT landscaping company Evangelista Enterprises came to us needing to develop a web presence. Their goals were simple: a prominent contact form, a place to present their work and some customer testimonials.

The site we designed and developed for Evangelista is appropriately simple as well. Just one page, the site is an effective (and very affordable) solution for small businesses who are looking to get up and running on the web, but not necessarily ready for a “full” web site.


Web site launch for Natalie Martin Collection

Web site launch for Natalie Martin Collection

November 1, 2011

We've just launched a new web site for Natalie Martin, a Los Angeles fashion designer. Natalie's clothing line features unique designs hand-embroidered in Bali. For Natalie, we have developed a simple & elegant web site that puts the focus on the clothing and philosophy of the brand. The site is powered on the backend by CruCMS, our custom content management system, and also features a custom e-commerce component that allows visitors to purchase clothing via the web site.


ISVG and Crucial to Collaborate

ISVG and Crucial to Collaborate

October 24, 2011

The world is a scary place. ISVG, The Institute for the Study of Violent Groups, knows this more than most of us. They are watching. Always. Geeks after our own heart, ISVG has created the world's largest relational database of violent extremism and transnational threats. Their new site will not only encapsulate what they do, but will evolve with their business as well. In addition to the design & development, Crucial is tasked with integrated the pages into their complex backend systems.


Reorganization and relaunch for the Colbys

Reorganization and relaunch for the Colbys

October 21, 2011

Today we're happy to announce the launch of The Colbys new web site.

The Colbys came to us looking to expand upon their existing site, which Crucial designed and built back in 2008. The goal for the project was to reorganize content, modernize the look and improve functionality, both on the frontend and the backend. The design for the site is anchored by some responsive background images (meaning they scale with the size of your browser window) that showcase the Colbys doing what they do best: performing live. The site features booking information, news, audio & video clips, a list of songs the band performs, and puts the Colbys in the driver's seat on the backend with a custom implementation of CruCMS, which allows them to manage all of their web site content themselves.

Next up is a similar reimagining of John's personal site, www.colbymusic.com, which will be relaunching soon.

The Colbys are a Connecticut-based R & B/jazz-influenced party band led by Grammy & Emmy Award winner John Colby (Music Director ESPN ESPYs, NASCAR Awards) and Bev Rohlehr (Persuasions, National Jazz Ensemble, Mel Lewis Orchestra). John's the guy who wrote the Sportscenter theme music, among many other notable pieces.


Torrenzano.com redevelopment

Torrenzano.com redevelopment

October 10, 2011

Today, we're happy to announce the launch of a new web site for longtime client The Torrenzano Group, a high-stakes issues management firm located in New York City.

This was another project with a quick turnaround for us, and we were tasked with not only updating the old site's nearly 6 year old design, but to untangle the backend from Wordpress and simplify things by integrating CruCMS, our homegrown Content Management System.


Port Canaveral's mobile web site launches

Port Canaveral's mobile web site launches

October 3, 2011

We are happy to announce the launch of the mobile version of Port Canaveral's web site today. The mobile site is a much more streamlined version of the Port's web presence, serving up mobile-friendly versions of the pages on the web site most consistently accessed via mobile devices, including an overview of the Port, transportation services, maps, and local vendors.


Complex e-commerce system launches for local religious supply company

Complex e-commerce system launches for local religious supply company

September 13, 2011

Crucial Networking is happy to announce the launch of a redesigned Churchgoods.com. Featuring over 3,000 products targeted toward both wholesale and retail clients, the new site features a robust e-commerce system that employs many customized shipping/handling/pricing rules and scenarios.

Churchgoods.com is a division of Patrick Baker & Sons, a family owned & operated company headquartered in Southington, CT. The company has been proudly selling products to all religious denominations for over 40 years.


Ovation Benefits launches in a hurry

Ovation Benefits launches in a hurry

September 6, 2011

We love pressure, and we wear many hats here at Crucial. This time, our role was production and quality control. With just under a month to get the job done, Crucial helped relaunch www.ovationbenefits.com just in time for Ovation's speaking engagement/appearance at The Forum 11 event this week in San Francisco, CA. Ovation provided the design & content, and Crucial built, tested, and integrated content for the web site's 70 pages.

We've been excited to work with Ovation from the start of our first meeting with them. The best clients to work with are those that show passion for what they do, and Ovation exudes it in everything they do. We are ecstatic to be Ovation's web partner, and we can't wait to see what their future holds!

Praise...

“From the moment George at Crucial answered the phone, I felt like Ovation’s website redesign was a priority for his team. The project needed to be completed in a very short amount of time which necessitated very organized and concise communication from both sides. At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side tremendous results. I would not hesitate to recommend Crucial Networking. I am a raving fan, and look forward to working with them in the future.”

- Allison Lantieri, Marketing Director, Ovation Benefits

Ovation Benefits, established in 2002, is the national leader in Workforce Health Improvement and one of the largest independent benefit brokers in the nation, representing more than 250 employers and more than 100,000 individuals in 43 states. Ovation's clients include small business, middle market and Fortune 1000 employer groups and more than 40 cities, towns and boards of education. “TakeCharge” is Ovation's new fully integrated, turnkey product platform that incorporates best in class health improvement benefits, incentives, interventions and member support designed to deliver sustainable cost reduction through health improvement and unparalleled employee engagement.


Digital Assassination Book web site launch

Digital Assassination Book web site launch

August 18, 2011

Longtime Crucial client Richard Torrenzano needed a site to help promote his new book, located at www.digitalassassinationbook.com. The book, written with co-author Mark Davis, is entitled "Digital Assassination: Protecting your reputation, brand or business against online attacks".

On the backend, we deployed CruCMS, our custom Content Management solution, allowing Richard and his staff to manage all web site content, which includes blogs, news and reviews about the book and contact informatoin.


The Rose Cleanse - book cover design/interior layout for self-published book by Natalia Rose

The Rose Cleanse - book cover design/interior layout for self-published book by Natalia Rose

August 14, 2011

Though much of our work here at Crucial is web-related, we end up working on the occasional curveball like this...the design and printing of a self-published book. This is "The Rose Cleanse" by Natalia Rose; we designed the cover/interior layout and helped facilitate the printing of hard copies of the book using Amazon's CreateSpace. View The Rose Cleanse product photos.


Ovation Benefits chooses Crucial for web development

Ovation Benefits chooses Crucial for web development

August 11, 2011

Ovation Benefits is a leading employee benefits firm with offices in Farmington, CT and Atlanta, Georgia. Ovation has come to Crucial for a super-quick turnaround on the development of css templates for their new web site, which they designed in-house.


Port Canaveral Goes Mobile

Port Canaveral Goes Mobile

July 17, 2011

Behold the power of analytics! In a routine review of portcanaveral.com analytics reports, we discovered that more than 25% of the traffic to portcanaveral.com comes from a mobile device. This is a very large constituency to be ignoring! The result is a plan to create a mobile-friendly version of the existing web site that will cater to specific needs of mobile visitors, namely providing an overview of the port and providing easy access to transportation services, maps, and local vendors that site visitors may take advantage of while visiting.


A Silent Wish Draws Strength From Crucial Networking/Pettus Creative

A Silent Wish Draws Strength From Crucial Networking/Pettus Creative

July 4, 2011

Newington resident Gina Cocce has had so many friends & family members afflicted with various (scary) health issues, and she has decided to do something about it. Gina has started A Silent Wish, LLC, an organization whose web site will serve as a support community for those afflicted with serious illnesses & diseases, as well as the families of those very people. Oftentimes when diagnosed with a serious illness like cancer, a patient and their family spend so much time in doctor's offices that they need support from people that have experienced similar situations. The site promises to offer support, an open dialogue amongst community members, as well as inspirational stories from members who “have made it” and are thriving despite their issues. This is a VERY rewarding project and something we are very happy to be involved with!


Web site design, development, and e-commerce for new clothing line

Web site design, development, and e-commerce for new clothing line

June 13, 2011

Natalie Martin is a new clothing line out of Los Angeles, featuring unique designs hand-embroidered in Bali. Natalie will begin by selling the clothes at trunk shows and online, which is where Crucial comes in. We'll be developing a simple & elegant web site that puts the focus on the clothing and philosophy of the brand, and also provides an e-commerce component that will allow visitors to purchase clothing via the web site.


Crosley Gracie Brazilian Jiu-Jitsu Academy web site launch

Crosley Gracie Brazilian Jiu-Jitsu Academy web site launch

June 6, 2011

We've just launched a new web site for Mixed Martial Arts legend Crosley Gracie's Brazilian Jiu-Jitsu academy, located in Brentwood, CA. The comprehensive web site offers a wealth of background information on the programs offered at Crosley's academy, the instructors, as well as some history on the legendary Gracie family and their contributions to jiu-jitsu.

Crosley & his staff will be utilizing a highly customized implementation of CruCMS, our homegrown Content Management System, to manage all web site content themselves, including images, text, photos, news stories, and video uploads. In the near future, we'll be integrating e-commerce functionality, which will allow students to register & pay for events online, as well as an online store for Crosley's merchandise.


Better Living Home Care web site launch

Better Living Home Care web site launch

June 1, 2011

Better Living Home Care provides in-home care for the elderly at some of the lowest rates in the tri-state area. Services include cooking, light housework, exercise and companionship for seniors with bone fractures, heart disease, strokes, dementia, Parkinson's disease, and other chronic conditions and illnesses.

BLHC's new web site includes a custom implementation of CruCMS, our custom content management system, which allows the to add/edit/delete pages and content throughout their web site, and also keep track of contact form submissions.


Nextrightthing.net launches

Nextrightthing.net launches

May 2, 2011

Substance abuse and mental health problems are symptoms of a disease in an adolescent's life. Treatment in the community with families and peers is the solution. The Next Right Thing in West Hartford, CT is focused on helping adolescents and their families tackle these extraordinary challenges. Crucial Networking is very pleased to have been able to make this web site (and the logo) come to life, and we very happily announce its launch.


The Colbys return to overhaul their online presence

The Colbys return to overhaul their online presence

April 18, 2011

Looking to expand their reach, longtime client The Colbys have returned for an overhaul of their online identity. Beginning with a facelift for their existing web site (which Crucial designed in 2008), the project also includes an electronic press kit, some consulting on social media, and eventually, a redesign of John's personal site, www.colbymusic.com.

The Colbys are a Connecticut-based R & B/jazz-influenced party band led by Grammy & Emmy Award winner John Colby (Music Director ESPN ESPYs, NASCAR Awards) and Bev Rohlehr (Persuasions, National Jazz Ensemble, Mel Lewis Orchestra). John's the guy who wrote the Sportscenter theme music, among many other notable pieces.


Web site launch for greater Hartford property management company

Web site launch for greater Hartford property management company

April 12, 2011

Housing Consultants, LLC offers quality, affordable apartments throughout the Greater Hartford area and central Connecticut.

The new web site showcases their many properties throughout the state and is powered on the backend by CruCMS, our custom Content Management System. The system allows Housing Consultants to edit all content on their web site, including the addition and deletion of properties as necessary.


East End Health Plan returns for a redesign

East End Health Plan returns for a redesign

April 4, 2011

Longtime client East End Health Plan has tasked Crucial with redeveloping their existing web site (which Crucial designed back in 2007). The overall goal for the web site will be a more modern design and increased usability, with more focus on the participating districts, frequently accessed documents, and contact information.

The East End Health Plan provides comprehensive health insurance benefits in a cost-effective manner for the employees of participating school districts located on the East End of Long Island.


Custom web site development for in-home elderly care company

Custom web site development for in-home elderly care company

March 24, 2011

Better Living Home Care, a division of Friends for Friends, has chosen Crucial to develop a simple web site highlighting their services. The company provides in-home care for the elderly at some of the lowest rates in the tri-state area. Services include cooking, light housework, exercise and companionship for seniors with bone fractures, heart disease, strokes, dementia, Parkinson's disease, and other chronic conditions and illnesses.


New web site launch for small gardening company

New web site launch for small gardening company

March 14, 2011

Today we're happy to announce the launch of gardenkeepct.com, a fun little project we worked on with West Cornwall, CT's Garden Keep. It's a simple site that presents some basic information about the company and services offered. The design is what really sets this one apart though. The client wanted the site to have an upscale, vintage feel, using soft greens and pinks, and to convey that they are a sweet, honest, caring and different company.

Praise...

“Thank you for everything...I will recommend your company every way I can...I was very impressed with Tim and you are lucky to have him in your corner. I found him to be very approachable, resourceful, honest with his critique, remarkably qualified, artistic and infinitely patient. Please let him know how grateful I am to him for all his help along the way. He really showed me a true dedication to his work.”

- Mary Miscikoski, Garden Keep


AES digs Crucial

AES digs Crucial

March 10, 2011

AES Remedial Contracting, LLC, located nearby in Southington, CT, has chosen Crucial Networking to help them with a complete redesign and redevelopment of their existing web presence. In business for over 20 years, AES has a tremendous reputation in the remedial contracting industry, and we're very excited to help take them to the next level!


New web site launch for Miss Erica's Piano Studio

New web site launch for Miss Erica's Piano Studio

March 9, 2011

Today we're excited to announce the launch of Miss Erica's Piano Studio, a new site designed and developed by Crucial for Canton, CT piano teacher Erica Picciano. This is a simple one page site intended to present some basic information regarding schedules, fees, and background on Erica for both existing and potential students.


Swap Me Sports wins 'best web site design' award from Hartford Business Journal

Swap Me Sports wins 'best web site design' award from Hartford Business Journal

February 17, 2011

Congratulations to www.swapmesports.com for taking home the 2011 Strateg-E Award for best web site design from the Hartford Business Journal! Back in early 2010, Crucial worked with local designer James Pettus on the design and development of the site and continues to work on the site today.

SwapMeSports is an online community that allows you and your neighbors, family and friends to buy, sell, donate or find sports equipment without listing, selling and shipping fees.

Read the official press release here.


New web site launch for Ladd Mortgage

New web site launch for Ladd Mortgage

January 28, 2011

Longtime client Ladd Mortgage recently returned for a redesign; Crucial designed and built the prior version of Ladd's web site in 2006. Founded by Larry DeFeo, Ladd is one of CT's premier mortgage lending firms, serving the lending needs of real estate professionals, builders and individual home buyers/owners throughout the states of Connecticut, Massachusetts and Florida.


Weiser Choices Engages Crucial

Weiser Choices Engages Crucial

January 3, 2011

Weiser Choices, a results driven, progressive, and dynamic company on the leading edge of nutrition and wellness, has called upon Crucial to help them digitize their client offerings, creating a customer portal where important files, resources, and communications will occur.


New web site launch for Richard Torrenzano

New web site launch for Richard Torrenzano

December 19, 2010

Crucial has just launched www.torrenzanotalks.com, a new web site for longtime client Richard Torrenzano's speaking engagements. The project came together quickly, with design, development, content integration, creation of a CruCMS (our custom-built content management system), and launch all happening in the span of a few weeks.

Richard Torrenzano is chairman and chief executive of The Torrenzano Group, a strategic communications and high-stakes issues management firm. He is a frequent speaker and author on issues of crisis management, communications, new and social media, and conducting business with cross cultural barriers. He is often quoted in business periodicals and makes numerous appearances on network news and public affairs programs.


Garden Keep Chooses to Grow With Crucial

Garden Keep Chooses to Grow With Crucial

December 17, 2010

Garden Keep, a garden maintenance/landscape company located in West Cornwall, CT has chosen Crucial Networking as a partner in the construction of their first web site. Firmly entrenched in their community for many years, gardenkeepct.com will be the company's first foray into the digital realm. Here at Crucial we are very excited to work with Mary as she embraces a new medium!


Niche community development for Natalia Rose

Niche community development for Natalia Rose

December 1, 2010

We've just finished preliminary development for and launched another great new niche community for Natalia Rose. This one is called Life Force Families, and is a free resource for parents to guide them through raising children in a healthy way amidst the many challenges of the modern world. The site takes the concepts put forth in many of Natalia's books and extends them to all stages of a child's development. The site features a wealth of exclusive content, videos, recipes, an extensive online store, and other recommended resources from the Detox the World team. Members can discuss issues amongst themselves, add their own recipes, and even set up playdates for their children with other like-minded folks in their area.



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