Web strategy for CT businesses

News / 2012

Responsive redevelopment for Karelia Health

Responsive redevelopment for Karelia Health

December 19, 2012

We're really excited to have launched a new web site for Karelia Health! They're a great local company that specializes in helping companies get control of rising healthcare costs.

Rather than the traditional symptom management and “there's a pill for that” approach to medicine, they empower people to make lasting changes in their lives by focusing on lifestyle changes and teaching them the tools to make those changes. The result is healthier employees and a decrease in the incidence of chronic disease.

Great stuff. The world needs more people like this...

The site was designed by Kameron Mele over at Ovation Benefits; we took her work and built a responsive, mobile-friendly web site that will scale as Karelia grows. Judging by what we've seen so far, they certainly will.


Mobile-friendly web site redevelopment for Leggette, Brashears & Graham, Inc.

Mobile-friendly web site redevelopment for Leggette, Brashears & Graham, Inc.

December 17, 2012

Longtime client Leggette, Brashears & Graham, Inc, specializes in groundwater and environmental engineering services, and has just signed on for a responsive redevelopment of their existing web site. For this project, we'll be keeping the existing design in place, and rebuilding the site responsively, making it more scalable and mobile-friendly.


Web site development for Strategic Therapy Partners

Web site development for Strategic Therapy Partners

December 14, 2012

Strategic Therapy Partners is a Farmington, CT company that provides administrative support to physical therapy practices. The new site will include a Wordpress backend, responsive design and development, and will set out to show that Strategic Therapy Partners are approachable, easy to work with, and can handle the mundane administrative tasks associated with running a therapy practice.


Fuel for Thought® mobile-friendly web site launch

Fuel for Thought® mobile-friendly web site launch

December 7, 2012

Today, we have launched the newly redesigned, mobile-friendly Fuel for Thought® web site, a project that came together in a hurry; start to finish in just a few weeks.

Cognate Nutritionals (makers of FFT) make functional foods that help support cognitive and physical performance and well-being.


We're excited to be working with Cipher Creative Group!

We're excited to be working with Cipher Creative Group!

November 30, 2012

Cipher Creative Group is a marketing communications firm located in Berlin, CT. Though we have been development partners for awhile now, Cipher recently came to Crucial looking to update their web presence.

The new web site will feature responsive, mobile-friendly design and development, and will be powered by Wordpress on the backend.


Mobile-friendly web development for employment specialist

Mobile-friendly web development for employment specialist

November 28, 2012

We're excited to announce that longtime client A.R. Mazzotta has returned for a comprehensive redevelopment of their existing web site, which we built back in 2010.

The new web site will feature mobile-friendly responsive design and development and a Wordpress backend, including a robust job board that will allow A.R. Mazzotta staff to post and manage jobs, as well as allow job seekers to create a profile and upload their resume.


Tanglewood Supreme web site launch

Tanglewood Supreme web site launch

November 26, 2012

Working with Kent Chappelle and Jill Beagles on the Tanglewood Supreme web site has been such a pleasure. Throughout the process, they have helped things to progress smoothly and efficiently by communicating proactively, having a clear vision for their site and their business, and by knowing their role in this process. Today, we launch www.tanglewoodsupreme.com, and congratulate Kent and his team not only on a job well done, but for their great success already as a new business in Seattle's Magnolia neighborhood!


Christmas music with a side of New Orleans funk

Christmas music with a side of New Orleans funk

November 21, 2012

Longtime clients The Colbys recently came to us with the need to quickly create a one page web site showcasing their new Christmas album, “Christmas Gumbo.”

The Colbys are a New Orleans style band with influences from jazz to down home blues, featuring vocalist Bev Rohlehr and keyboardist John Colby.

The 11 song set includes the Colbys funk/r & b interpretations of Christmas classics such as “Santa Claus Is Coming To Town,” “White Christmas,” “Jingle Bells,” “Little Drummer Boy,” “Winter Wonderland,” “Silent Night,” “Joy to the World,” and more.

The all-star lineup assembled for the recording by the Colbys includes Adrian Harpum (The Nevilles, Dr. John, Henry Butler) on drums, Lincoln Schleifer (Levon Helm, Donald Fagen) on bass, Cris Cioe (James Brown, Rolling Stones) on baritone sax, Larry Etkin (Bette Midler, Rolling Stones, Sam Moore) on trumpet, Curt Ramm (Bruce Springsteen, They Might Be Giants) on trumpet, Bill Holloman (Nile Rodgers' Chic, Blood Sweat and Tears) on tenor sax and trumpet, and Gary Sieger (Donald Fagen, Maxine Brown) on guitar.


Mobile-friendly web development for painter

Mobile-friendly web development for painter

November 14, 2012

Connecticut Art Directors Club Hall of Famer Ted Bertz recently approached us about developing a web site to showcase his paintings. We were provided the design and tasked with building it into a mobile-friendly, responsive web site. The design for Ted's site intuitively adapts to the screen it's being viewed on, optimizing the display of his work no matter how it's being viewed.


Redevelopment for Holly's Oatmeal

Redevelopment for Holly's Oatmeal

November 5, 2012

Today, we've launched a new version of Holly's Oatmeal. Holly's PR company provided the design, and we were tasked with transforming it into a mobile-friendly, responsive web site.


Redesign & redevelopment for Cognate Nutritionals

Redesign & redevelopment for Cognate Nutritionals

November 1, 2012

Leading up to the launch of their product Fuel for Thought®, Cognate came to us looking to rework their existing web site. Goals for the project include a more modern design and improved usability with a focus on responsive, mobile development and seamless growth. The new site will be launching soon.


Chris Coschignano web site launch

Chris Coschignano web site launch

October 5, 2012

Today marks the launch of a new web site for Chris Coschignano. Chris is a councilman for the Town of Oyster Bay, NY, as well as a partner in the law firm of Sahn, Ward, Coschignano & Baker, PLLC. In addition to information about Chris, the web site features Oyster Bay news, photos, and town info.

This new web site features responsive design and mobile-friendly development, meaning it will automatically adapt to the size of the screen that it's being viewed on, including desktop computers, laptops, iPads, iPhones, and other mobile devices. A custom implementation of CruCMS, our custom content management solution, powers the site on the backend and provides Chris with the ability to manage all of his web site content himself.


Crucial welcomes Tanglewood Supreme

Crucial welcomes Tanglewood Supreme

September 5, 2012

We're happy to welcome aboard our newest client, Tanglewood Supreme. Opening this fall, the Seattle restaurant will specialize in tapas and smaller dishes, with an emphasis on creative seafood. The site will be small and informative to start, with our “mobile-first” responsive design & development getting them up and running quickly.


Best Cleaners coupon management

Best Cleaners coupon management

August 16, 2012

Long-time client Best Cleaners has called upon Crucial to create a tool enabling them to more effectively manage their digital coupons. This tool enables them to add/edit/delete coupons and link to them directly via any online advertising vehicle. In addition to tracking coupon views, the tool measures conversions by also tracking if the coupons have been printed.


Cognate Nutritionals launch, mobile web site development

Cognate Nutritionals launch, mobile web site development

August 14, 2012

After recently launching the main Cognate Nutritionals web site, we have begun work on a separate, more targeted mobile version of the site.

Cognate Nutritionals, Inc. is a Bloomfield, CT based company dedicated to providing exceptional food solutions for the significant nutritional challenges that affect large and diverse consumer populations. Its products provide nutritionally beneficial energy and fuel sources for the health and well-being of mind and body.


Sips.net launch

Sips.net launch

August 6, 2012

Servers Insurance Plan is vital, affordable coverage available for all bartenders and servers, insulating them against personal lawsuits for allegedly “over serving” a patron. This simple web site provides some information about SIP and an application form for interested parties to determine eligibility and signup for coverage.


Energy Services brochure

Energy Services brochure

August 1, 2012

Energy Services, Inc.—whom we just launched a web site for—have enlisted Crucial's help in the design of a trifold brochure highlighting their services.


Build your moment away

Build your moment away

July 27, 2012

We recently completed the development of a tool for A Moment Away that allows customers to build highly customized spa and massage treatments based on their individual needs. Customers are able to build the services they'd like and then fill out an appointment request form to reserve a spot.

Check it out here


Web site launch for violent groups research institute

Web site launch for violent groups research institute

July 5, 2012

We're excited to announce the launch of a new web site for ISVG (Institute for the Study of Violent Groups), a research group that provides leading research and analytics on violent extremism and transnational crime.

Our role for this project was to redesign and redevelop ISVG's web presence, with the goal being to come up with something fresh, modern, scalable, and cohesive. Our responsive design and development does just that, while the site outlines ISVG's capabilities and also features a blog and wiki that both provide extensive information on the study of violent groups. The site and blog are powered on the backend by Wordpress, while Mindtouch's deki software powers the wiki.


“Front door” for Vegas Radio

“Front door” for Vegas Radio

June 29, 2012

In preparation for the release of their debut record on July 27, Vegas Radio came to us to create a “front door” for their web site. The temporary page bridges the gap between the old site and a forthcoming new one, and also serves as a way to give away a free download, gather mailing list signups, and raise general awareness for the record. Eventually, the page will provide links to pre-order the record at prominent digital retailers Amazon and iTunes.

In addition to artwork for the album and creation of this page, Crucial has also reskinned Vegas Radio's Facebook, Twitter, YouTube, and Myspace pages.


Swordfish Beach Club gets a facelift

Swordfish Beach Club gets a facelift

June 18, 2012

Swordfish Beach Club—one of Crucial's first clients back in 2002—has returned for a facelift of their existing members-only web site. The new site will keep the functionality that is already in place, but will have a much more modern, clean, responsive design that will scale well across multiple devices.


Energy Services, Inc. web site launch

Energy Services, Inc. web site launch

May 18, 2012

We are happy to announce that the new web site for Energy Services, Inc has launched. The site is a major overhaul for ESI, and the first in several years. Via their new web site, ESI provides background information about their company and an extensive Projects section that showcases past work with imagery, video, text, and other documents.

In addition to the custom integration of CruCMS that powers the backend of the site, the site's responsive design allows it to seamlessly adapt for different screen resolutions and devices, including iPads and mobile phones.

Energy Services, Inc. is a comprehensive engineering, procurement and construction management (EPCM) firm, based in Farmington, CT.


AES Remedial Web Site Launch

AES Remedial Web Site Launch

May 16, 2012

The new AES Remedial web site has launched today! The site features custom photography and design from Tim and our CruCMS system for managing their content.

AES Remedial is a leading provider of environmental remediation and general contracting services to government and private sector clients throughout Connecticut, New England, and New York.


Kidz Go Eco logo design

Kidz Go Eco logo design

April 10, 2012

We recently completed a logo design for Kidz Go Eco, the only eco-friendly preschool in Southern Maine. The logo needed to have a balance of professionalism and playfulness, with a visual nod to their eco-friendly educational initiatives. View the Kidz Go Eco logo design.


Happy Birthday to us!

Happy Birthday to us!

April 1, 2012

Ten years ago today, Crucial Networking was born. Today, we're taking a second to pat ourselves on the back. We're very proud of all that we have accomplished, for it's no small feat for any business to be going strong ten years in.

We're proud of the work we have done and continue to do, and excited for the future we're creating. We are grateful to all of our wonderful clients for your friendships, your business, the word-of-mouth advertising, the fulfilling work, and for always challenging us to be our best. Let's continue to do great things together!


Two rounds of album art for Vegas Radio

Two rounds of album art for Vegas Radio

March 29, 2012

Longtime client Vegas Radio has come to Crucial to design album art for two upcoming releases; a three song EP/DVD combo as well as a full-length record. Each will reside in a standard jewel case with 8 page booklet.


Kareliahealth.com Launches

Kareliahealth.com Launches

March 25, 2012

A new venture from our friends at Ovations Benefits, Karēlia, helps employers and their people to realize the potential to live free of the burden of chronic disease. For this project, Ovation provided the design, and we handled the buildout, working with them to turn it around in just a few days. Check it out at http://www.kareliahealth.com.

Praise...

Thanks for the continued great work. We adore partnering with you.

- Allison Lantieri, Marketing Director, Ovation Benefits


Colbymusic.com gets a facelift

Colbymusic.com gets a facelift

March 21, 2012

Longtime client John Colby came to us looking to update the look of his personal web site, www.colbymusic.com, as well as the site for his band web site, www.thecolbysband.com.

After recently completing the site for the Colbys, we began work on John's site, with the goal being to make the site feel as though it's in the same visual family as the Colbys site, but different enough that it would stand on its own.

John has been making music for decades, most notably for ESPN (he wrote the Sports Center theme song). He also produced the soundtrack for Ken Burns' acclaimed documentary “The Civil War”, and has most recently been on the road as music director for Bellator Fighting Championships on MTV2.


East End Health Plan web site relaunch

East End Health Plan web site relaunch

March 11, 2012

We designed and built EEHP's first web site back in 2007. They came back to us last year looking to update their appearance. The new web site design is more modern and focuses on increased usability and dissemination of information. Visitors to the EEHP web site are invariably looking for information on the participating school districts, frequently accessed documents, and contact information, so it was important to make this information as accessible as possible. In addition to the redesign and redevelopment of this web site, Crucial performs routine maintenance and updates on behalf of EEHP. Visit the new East End Health Plan web site.


DJP Design, LLC selects Crucial

DJP Design, LLC selects Crucial

February 22, 2012

Southern CT design pro Dale Pavlik, and his firm DJP Design, LLC have chosen Crucial to provide the firm with its first web site. We love working with fellow creatives, and this promises to be a fun project!


Cognate chooses Crucial

Cognate chooses Crucial

February 6, 2012

Cognate Nutritionals, Inc. is a Bloomfield, CT based company dedicated to providing exceptional food solutions for the significant nutritional challenges that affect large and diverse consumer populations. Its products provide nutritionally beneficial energy and fuel sources for the health and well-being of mind and body. Their forthcoming product promises to be a smashing success and we are happy to help them bring it to market!


Willyeverpay.com chooses Crucial

Willyeverpay.com chooses Crucial

February 5, 2012

Willyeverpay.com - A service designed to help level the playing field. This forthcoming site promises to be a very helpful resource for service providers across the country. We'll save the juicy details for the launch announcement, but we can confirm that we are very excited to be part of this project! For this project, Crucial will be responsible for the design and development of the web site as well as the logo design.


WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...



Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013


“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!



Kent Chappelle
Owner, Tanglewood Supreme


“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”



Dale Pavlik
Owner, DJP Design, LLC


I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”



Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox


“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com


“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”


Allison Lantieri
Principal, Ovation Benefits Group


“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

Well-respected companies everywhere trust Crucial

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Web strategy for non-profit organizations
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