Web strategy for CT businesses

News

Responsive website design and Wordpress CMS for physical therapy practice

Responsive website design and Wordpress CMS for physical therapy practice

January 19, 2015

Today, we've launched a new web site for longtime client Physical Therapy and Sports Medicine Centers. PTSMC came to us last year wanting to make their web site mobile-friendly. The look of the existing web site (which we designed back in 2010) has served them well and they wanted to stick with that, so we rebuilt the website responsively, meaning that it will intuitively adapt to whatever screen configuration it's being viewed, providing an optimal usability experience across all devices. In addition, we transitioned PTSMC from our old CruCMS to a Wordpress-based backend, for improved usability, functionality, and security.


New web site launch for Connecticut School-Based Diversion Initiative

New web site launch for Connecticut School-Based Diversion Initiative

January 13, 2015

Today, we're happy to announce the launch of a new web site for the Connecticut School-Based Diversion Initiative.

SBDI is an initiative in that provides mental health prevention methods and treatments in schools and local communities in Connecticut. The aim of the program is to educate and train teachers, staff, and administrators, increasing access to such programs in an effort to reduce the rates of exclusionary discipline and arrests among youth with mental and behavorial health needs and youth of color.

We utilized responsive web design and development and Wordpress Content Management to create a mobile-friendly web site that educates the public on the program and its aims, and provides SBDI staff with the ability to update the web site themselves.


Responsive website design and development for White Memorial Conservation Center

Responsive website design and development for White Memorial Conservation Center

January 5, 2015

Founded in 1913, The White Memorial Conservation Center is an environmental conservation organization in Litchfield, CT, that owns approximately 4,000 acres of wetlands and uplands. This land includes recreational trails, camping and a conservation center.

The White Memorial project will include a responsive web design and mobile-friendly website development. The White Memorial Foundation staff will be able to manage the web site content themselves using a highly-customized implementation of Wordpress.


Hartford Healthcare Medical Group focuses on mobile

Hartford Healthcare Medical Group focuses on mobile

November 7, 2014

Hartford Healthcare Medical Group has enlisted Crucial to rebuild their existing web site responsively. This will ensure site visitors will have a consistent viewing experience, regardless of the device they use to access the web site.


Middlebury Consignment and Crucial to craft redesign

Middlebury Consignment and Crucial to craft redesign

November 6, 2014

Middlebury Consignment, a longtime client and destination shopping experience in Middlebury, CT, is working directly with Crucial to come up with a facelift to their web site. Big things are always happening at Middlebury Consignment...why should their web site be any different? We designed and built Middlebury's original web site four years ago. We've watched their business grow in leaps and bounds since then, and are excited to bring those changes to the web and begin work on this one - stay tuned!


Huguenot National Insurance Co. chooses Crucial.

Huguenot National Insurance Co. chooses Crucial.

November 1, 2014

We are happy to announce that Larchmont, NY - based insurance company Huguenot National has hired Crucial to create their first web site! With a rich history, Huguenot has substantial experience servicing clients with various insurance products. We look forward to crafting their online presence and helping them gather leads and increase their business via the web.


Bauer and Crucial unite

Bauer and Crucial unite

October 29, 2014

Bristol, CT - based aircraft component company Bauer, Inc has enlisted the help of Crucial to redesign their web site. We are excited for the opportunity to help the company differentiate themselves in their market! A Q1 2015 launch is planned.


Natalie Martin Collection web site relaunch

Natalie Martin Collection web site relaunch

October 16, 2014

Today, we have launched a redesigned and developed web site for talented Los Angeles fashion designer Natalie Martin.

We designed and built Natalie's first web site back in 2011, and were thrilled to be working closely with her again this time around. This web site was built on the Shopify platform, allowing her some great tools for product and inventory management, and a solid ecommerce system for processing orders.

Rihanna, Heidi Klum, Cameron Diaz, and more have all been photographed recently wearing Natalie Martin clothing. It's an exciting time for Natalie and we're thrilled to be along for the ride!


New web site for Orange Circuit Fitness

New web site for Orange Circuit Fitness

October 3, 2014

We're very excited to be working with longtime client Patrick Welch on an exciting new project, Orange Circuit Fitness. Pat is just about to open a new chain of gyms in the New England area. The grand opening sale is now going on at the Lewiston and Auburn, Maine locations. Following shortly, locations in Portland, ME, Newport, RI, and Attleboro and Havehill, MA will be opening.

For this project, we're putting the finishing touches on a fairly simple web site that offers basic information about the gyms, but most importantly, the ability for new members to join their gym of choice online and access current promotions.


Huguenot National calls on Crucial

Huguenot National calls on Crucial

September 22, 2014

Larchmont, NY-based insurance agency Huguenot National Insurance has a long and storied history. Until now, they have never had a web site of their own. Today, Crucial was tapped to help bring Huguenot to the web. We look forward to a winter 2014 launch!


Web site redesign and redevelopment in a hurry for Grammy nominated Nashville musician Mike Farris

Web site redesign and redevelopment in a hurry for Grammy nominated Nashville musician Mike Farris

September 16, 2014

We're very excited to welcome back our good buddy and recent Grammy nominee Mike Farris! Mike's an award-winning gospel singer from Nashville who has a new record, "Shine For All The People," that just came out on September 16. This was the third site that we've designed and built for Mike since 2007. We had a tight two week window to get this site designed, built, tested and launched to coincide with the release of Mike's new record. This essentially a one page site that aggregates all of Mike's various social feeds, videos, tour dates, an online store, and some background information. We also got Mike setup with Wordpress on the backend, so he can update the site himself from wherever he may be.

This record is a great Kickstarter success story. 233 fans helped Mike blow through his $10,000 goal on Kickstarter to raise $27,738 to fund the recording of "Shine For All The People." So cool.

"Shine For All The People" can be ordered from Amazon's mp3 store for $8.99. It's worth every penny; an instant gospel & soul classic. Check it out.


The Reder agency taps Crucial

The Reder agency taps Crucial

September 8, 2014

The Reder Agency, a West Hartford-based insurance agency, has called upon Crucial to design their first web presence. Launching in early 2015, the site will showcase the plethora of products and services Reder has been offering its diverse clientele for years.


Web strategy, redesign and content management for Winding Trails

Web strategy, redesign and content management for Winding Trails

July 1, 2014

Today, we're happy to announce the launch of the new web site for Winding Trails, who has been serving people from Farmington and surrounding communities for over 65 years, providing year round recreational and educational activities for the enjoyment and growth of families and individuals of all ages. This project included a complete redesign, responsive, mobile-friendly development, and Wordpress Content Management, to allow Winding Trails staff to update web site content themselves.


Web strategy, redesign and Shopify ecommerce for fashion designer Natalie Martin

Web strategy, redesign and Shopify ecommerce for fashion designer Natalie Martin

June 4, 2014

We're very happy to be working again with longtime client and super talented fashion designer Natalie Martin on web strategy, a redesign, and ecommerce using Shopify! This is an important point in Natalie's evolution online, and for us, too. We built the original/existing version of Natalie's site, and it's powered by a custom-built ecommerce system and content management system on the backend. Though it has served her well over the years, we've arrived at the point where it's important to realize when someone has built a better mousetrap. Shopify has done just that; their services and native apps are a perfect fit for Natalie's changing and growing web site and ecommerce needs. We're thrilled to not only be a part of the evolution with her, but to be able to help facilitate it.

Once the site launches, the strategy and iteration begins. We'll be constantly reviewing analytics reports, heat maps, click maps, and scroll maps, to determine what's working on the web site and what's not - and we'll modify accordingly. This approach has been paying huge dividends for clients. After all, a web site is only as successful as the attention paid to it.


Responsive rework of Kids Mental Health Info web site

Responsive rework of Kids Mental Health Info web site

June 2, 2014

We're very happy to be doing a responsive rework of www.kidsmentalhealthinfo.com. For the most part, we'll be keeping the existing look intact as we make the site more phone-friendly. We'll also be implementing Wordpress on the backend, so the client can update content themselves.


Crucial saves the day when a site gets hacked

Crucial saves the day when a site gets hacked

May 1, 2014

When our client Colonial Bronze came to us and told us their Cusalus web site (not one of our sites) got hacked, we had to act fast. Instead of digging through antiquated code trying to find a needle in a haystack, we got to work in a hurry and rebuilt their existing web site responsively using twitter's bootstrap framework, keeping the look and functionality intact. In addition, we integrated the newly built web site with Wordpress, allowing them to manage their web site content themselves. The result? They were offline for a very short period of time, and are now back and better than ever. The web site is built on sturdy, secure, modern code and they're in the driver's seat when it comes to updating things.


Redesign for William Kramer & Associates

Redesign for William Kramer & Associates

April 28, 2014

We're very excited to welcome our newest client, William Kramer & Associates. A leader in high-quality loss adjustment services, with offices in 5 states and Puerto Rico, WKA has come to us in need of a refresh of their existing web site. We'll be redesigning the site, providing a much more user-friendly, modern and stylish approach, while building the site responsively to accomodate mobile devices. We'll then be handing off the framework for the site to WKA's internal IT team, to integrate into their existing Sharepoint setup.


plan4children.org launches in a hurry

plan4children.org launches in a hurry

March 19, 2014

The State of Connecticut is in the process of developing a plan to improve children’s mental health services and systems across the state. We were approached by Child Health and Development Institute of Connecticut, Inc. to design and build Plan4children.org, a web site aimed at raising awareness and soliciting feedback from the public, sharing ideas and experiences related to children's mental health issues.

This project came together in just a few weeks, as time was of the essence. With the first public forum just a few weeks out, they needed a web site that looked and functioned great, and that they could update themselves as necessary. The responsive web site we designed and built for them is powered on the backend by Wordpress.


Last-minute logo and brochure design for Aquasent

Last-minute logo and brochure design for Aquasent

March 6, 2014

We recently completed work on a logo redesign and custom brochure design for Aquasent, a startup that delivers fast, reliable subsea WiFi in a manner which has not previously been achieved. Aquasent needed the logo redesign/brochure design done in a hurry, with an important tradeshow fast approaching and a print deadline looming.

In order to get this project done on-time, we knew how important it was to make sure everyone was focused on what they do best. We worked with a copywriter to trim Aquasent's messaging down and maximize its impact to improve readability and understandability. We helped the client find a freelance artist that was up to the task of creating the underwater rendering that graces the cover of the brochure. Finally, we were responsible for Aquasent's new logo, design & layout for the new brochure, image manipulation on the interior pages of the brochure, and delivery of final files within the deadline for the project.


Web strategy for international film festival

Web strategy for international film festival

March 4, 2014

Today marks the launch of a new web site for the John Paul II International Film Festival, held yearly in Miami, FL. The festival takes after John Paul II’s unifying human rights values. However, it’s non-denominational, and seeks to rediscover cinema through a spiritual lens and show the world that our struggles and our triumphs are the same, regardless of race, religion, ethnicity, etc.

For this responsively designed web site, our challenge was to take the many disparate elements of the festival’s existing web site and weave them into a more cohesive web property. Consolidating all of the festival’s social feeds into the web site also helped expand their reach by making it easier for visitors to connect.

Filmmakers are able to submit their films for consideration, patrons are able to buy tickets or donate/support the festival, and view scheduling details for the festival. Powered by Wordpress on the backend, the JP2IFF staff is able to keep the web site content up-to-date themselves at their convenience.


Winding Trails chooses Crucial for web site overhaul

Winding Trails chooses Crucial for web site overhaul

January 8, 2014

We are pleased to announce that long-time client, Farmington-based Winding Trails has contracted Crucial to redesign and redevelop their existing web site. Though the existing site has served them well for the past 6 years, Winding Trails has decided that in order to keep in line with the exciting developments at their facilities, as well as to keep pace with the constantly-changing technology landscape, a new site will help propel them into the future. We couldn't agree more, and we're excited to help them get there! This project for Winding Trails will include a complete redesign, responsive, mobile-friendly development, and Wordpress Content Management. Stay tuned!


WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
President and CEO of Kickin’ Ass and Takin’ Names
Grammy nominated Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
President and CEO of Kickin’ Ass and Takin’ Names
Grammy nominated Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...



Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013


“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!



Kent Chappelle
Owner, Tanglewood Supreme


“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”



Dale Pavlik
Owner, DJP Design, LLC


I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”



Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox


“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
President and CEO of Kickin’ Ass and Takin’ Names
Grammy nominated Nashville singer/songwriter, mikefarrismusic.com


“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”


Allison Lantieri
Principal, Ovation Benefits Group


“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

Well-respected companies everywhere trust Crucial

Web strategy for fashion designers
Web development for aircraft components equipment specialist
Responsive web site development for large medical groups
Web strategy for Middlebury Consignment
Web strategy for yoga instructors
mobile-friendly web site development for restaurants
Web strategy for remediation services company
Web design, development and content management for non-profits
Responsive web site development for energy services company
Responsive web site development for Oracle consultants
Web site maintenance for health benefits company
Responsive web site development for b2c company
Web strategy for copywriters
Web strategy and content management for manufacturing industry
mobile-friendly web site design and content management for print design firm
Web strategy for non-profit organizations
Web strategy for custom cabinet maker
responsive web site development for international film festivals


Setup a free, no obligation 15 minute consultation

We know that we can help a business in Ashburn, VA grow online.

Hi, I'm Tim. I'm one of the owners of this company, and I look forward to speaking with you!

Just click “book now” to your left and you'll find the days & times I have available. Click on the time that works for you, fill in some contact information, and we'll talk soon!

When you click that big green button above to book your FREE, no-obligation phone consultation, you'll be taken to a page where you'll find the times I have available to speak with you this week. Just click on the time that works for you, fill in some contact information, and we'll talk soon!

It's important to know that when you work with us, you're getting a direct line to the people doing the actual work. We're regular, working-class guys that are in the trenches, doing great things for our clients every day.

We've got a process for taking on new clients, and that starts with this first phone call. It's where we establish some top-level needs and determine if your project is a good fit for us. If the answer to that question is “yes”, we'll invite you further into our process and setup a series of discovery meetings. We don't work with just anyone. We only have room for a handful of clients each year.