Web strategy for CT businesses

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Digital strategy, professional web site copywriting, and a new web site for central CT day spa

Digital strategy, professional web site copywriting, and a new web site for central CT day spa

July 13, 2015

A Moment Away's web site has always been successful for them, but the time had come for them to step it up a notch. In addition to Google's recent algorithm change—which has made mobile-friendly web sites an absolute necessity—they're opening their second spa location and facing stiffer local competition.

For this project, we worked with our ciient to identify core services and key differentiators between them and their local competitors, coupled our professional SEO-focused copywriting services with a lighter, brighter, more refreshing and modern design and Wordpress backend. This setup not only allows our client and her staff to manage all web site content themselves quickly and easily, our mobile-friendly responsive design and development ensures that the site works optimally across all devices and screen configurations.


Harvest Moon Timber Frame Builds Their Future with Crucial

Harvest Moon Timber Frame Builds Their Future with Crucial

June 8, 2015

Harvest Moon Timber Frame is a small family-owned company based in Morris, CT. They design and manufacture timber frame barn and timber frame home kits for folks all over America. We are VERY excited to work with this wonderful community-minded and eco-concious builder of beautiful buildings!


A Grammy for Crucial client Mike Farris!

A Grammy for Crucial client Mike Farris!

February 8, 2015

Mike Farris - Grammy Award Winner - Best Roots Gospel Album

Congratulations to our dear friend and longtime client Mike Farris for winning the Grammy for "Best Roots Gospel Album" for his latest release "Shine For All The People!"

We designed, built and launched the web site supporting this record in just two weeks last September.


New web site launch for new Maine-based gym Orange Circuit Fitness

New web site launch for new Maine-based gym Orange Circuit Fitness

February 5, 2015

We're excited today to have launched the new web site for Maine based gym chain Orange Circuit Fitness. Longtime client Pat Welch has recently opened OCF with locations in Auburn and Lewiston, Maine, and has several more locations in the works as well.

The Orange Circuit web site was built responsively and features a Wordpress backend, most notably for the ability for Pat to login and update current membership specials on the web site. We've also got plans to take the employment application process online in the near future in an effort to minimize administrative work offline.


Responsive website design and Wordpress CMS for physical therapy practice

Responsive website design and Wordpress CMS for physical therapy practice

January 19, 2015

Today, we've launched a new web site for longtime client Physical Therapy and Sports Medicine Centers. PTSMC came to us last year wanting to make their web site mobile-friendly. The look of the existing web site (which we designed back in 2010) has served them well and they wanted to stick with that, so we rebuilt the website responsively, meaning that it will intuitively adapt to whatever screen configuration it's being viewed, providing an optimal usability experience across all devices. In addition, we transitioned PTSMC from our old CruCMS to a Wordpress-based backend, for improved usability, functionality, and security.


New web site launch for Connecticut School-Based Diversion Initiative

New web site launch for Connecticut School-Based Diversion Initiative

January 13, 2015

Today, we're happy to announce the launch of a new web site for the Connecticut School-Based Diversion Initiative.

SBDI is an initiative in that provides mental health prevention methods and treatments in schools and local communities in Connecticut. The aim of the program is to educate and train teachers, staff, and administrators, increasing access to such programs in an effort to reduce the rates of exclusionary discipline and arrests among youth with mental and behavorial health needs and youth of color.

We utilized responsive web design and development and Wordpress Content Management to create a mobile-friendly web site that educates the public on the program and its aims, and provides SBDI staff with the ability to update the web site themselves.


Responsive website design and development for White Memorial Conservation Center

Responsive website design and development for White Memorial Conservation Center

January 5, 2015

Founded in 1913, The White Memorial Conservation Center is an environmental conservation organization in Litchfield, CT, that owns approximately 4,000 acres of wetlands and uplands. This land includes recreational trails, camping and a conservation center.

The White Memorial project will include a responsive web design and mobile-friendly website development. The White Memorial Foundation staff will be able to manage the web site content themselves using a highly-customized implementation of Wordpress.


WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...



Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013


“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

90% of my clients contact me after having visited my web site, which they find one of three ways: organic Google search, local advertising, and guest blogs that I've written. The success of my web site has been incredible and invaluable for my business!



Kent Chappelle
Owner, Tanglewood Supreme


“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”



Dale Pavlik
Owner, DJP Design, LLC


I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”



Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox


“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com


“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”


Allison Lantieri
Principal, Ovation Benefits Group


“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

Well-respected companies everywhere trust Crucial

Web strategy for fashion designers
Web development for aircraft components equipment specialist
Responsive web site development for large medical groups
Web strategy for Middlebury Consignment
Web strategy for yoga instructors
Responsive web design for pro musicians
Mobile-friendly Wordpress web design for pro musicians
Responsive web design for construction companies
Responsive web design for asset management firms
mobile-friendly web site development for restaurants
Web strategy for remediation services company
Web design, development and content management for non-profits
Responsive web site development for energy services company
Responsive web site development for Oracle consultants
Web site maintenance for health benefits company
mobile-friendly web site design and content management for print design firm
Web strategy for non-profit organizations
Web strategy for custom cabinet maker


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