NEWS / 2013


Web strategy, redesign and Shopify ecommerce for fashion designer Natalie Martin

Web strategy, redesign and Shopify ecommerce for fashion designer Natalie Martin

June 4, 2014

We're very happy to be working again with longtime client and super talented fashion designer Natalie Martin on web strategy, a redesign, and ecommerce using Shopify! This is an important point in Natalie's evolution online, and for us, too. We built the original/existing version of Natalie's site, and it's powered by a custom-built ecommerce system and content management system on the backend. Though it has served her well over the years, we've arrived at the point where it's important to realize when someone has built a better mousetrap. Shopify has done just that; their services and native apps are a perfect fit for Natalie's changing and growing web site and ecommerce needs. We're thrilled to not only be a part of the evolution with her, but to be able to help facilitate it.

Once the site launches, the strategy and iteration begins. We'll be constantly reviewing analytics reports, heat maps, click maps, and scroll maps, to determine what's working on the web site and what's not - and we'll modify accordingly. This approach has been paying huge dividends for clients. After all, a web site is only as successful as the attention paid to it.

Responsive rework of www.kidsmentalhealthinfo.com

Responsive rework of www.kidsmentalhealthinfo.com

June 2, 2014

We're very happy to be doing a responsive rework of www.kidsmentalhealthinfo.com. For the most part, we'll be keeping the existing look intact as we make the site more phone-friendly. We'll also be implementing Wordpress on the backend, so the client can update content themselves.

plan4children.org launches in a hurry

plan4children.org launches in a hurry

March 19, 2014

The State of Connecticut is in the process of developing a plan to improve children’s mental health services and systems across the state. We were approached by Child Health and Development Institute of Connecticut, Inc. to design and build Plan4children.org, a web site aimed at raising awareness and soliciting feedback from the public, sharing ideas and experiences related to children's mental health issues.

This project came together in just a few weeks, as time was of the essence. With the first public forum just a few weeks out, they needed a web site that looked and functioned great, and that they could update themselves as necessary. The responsive web site we designed and built for them is powered on the backend by Wordpress.


Last-minute logo and brochure design for Aquasent

Last-minute logo and brochure design for Aquasent

March 6, 2014

We recently completed work on a logo redesign and custom brochure design for Aquasent, a startup that delivers fast, reliable subsea WiFi in a manner which has not previously been achieved. Aquasent needed the logo redesign/brochure design done in a hurry, with an important tradeshow fast approaching and a print deadline looming.

In order to get this project done on-time, we knew how important it was to make sure everyone was focused on what they do best. We worked with a copywriter to trim Aquasent's messaging down and maximize its impact to improve readability and understandability. We helped the client find a freelance artist that was up to the task of creating the underwater rendering that graces the cover of the brochure. Finally, we were responsible for Aquasent's new logo, design & layout for the new brochure, image manipulation on the interior pages of the brochure, and delivery of final files within the deadline for the project.


Web strategy for international film festival

Web strategy for international film festival

March 4, 2014

Today marks the launch of a new web site for the John Paul II International Film Festival, held yearly in Miami, FL. The festival takes after John Paul II’s unifying human rights values. However, it’s non-denominational, and seeks to rediscover cinema through a spiritual lens and show the world that our struggles and our triumphs are the same, regardless of race, religion, ethnicity, etc.

For this responsively designed web site, our challenge was to take the many disparate elements of the festival’s existing web site and weave them into a more cohesive web property. Consolidating all of the festival’s social feeds into the web site also helped expand their reach by making it easier for visitors to connect.

Filmmakers are able to submit their films for consideration, patrons are able to buy tickets or donate/support the festival, and view scheduling details for the festival. Powered by Wordpress on the backend, the JP2IFF staff is able to keep the web site content up-to-date themselves at their convenience.

Winding Trails Chooses Crucial for web site overhaul

Winding Trails Chooses Crucial for web site overhaul

January 8, 2014

We are pleased to announce that long-time client, Farmington-based Winding Trails has contracted Crucial to redesign and redevelop their existing web site. Though the existing site has served them well for the past 6 years, Winding Trails has decided that in order to keep in line with the exciting developments at their facilities, as well as to keep pace with the constantly-changing technology landscape, a new site will help propel them into the future. We couldn't agree more, and we're excited to help them get there! This project for Winding Trails will include a complete redesign, responsive, mobile-friendly development, and Wordpress Content Management. Stay tuned!

Introducing WP Watch - allow us to remotely update and backup your Wordpress web site

Introducing WP Watch - allow us to remotely update and backup your Wordpress web site

December 9, 2013

We've just launched an important new service called WP Watch.

This service takes the guesswork and stress out of managing updates and backups of your Wordpress web site by allowing us to handle it for you.

WP Watch is $29.99/month - OR - $249.99/year (a 31% savings!)

Learn more about this valuable service or signup here.


Responsive web site overhaul, strategy and content for OEM America

Responsive web site overhaul, strategy and content for OEM America

November 20, 2013

Today marks the launch of a new web site for East Hartford, CT-based human resources management company OEM America. The site serves as a major upgrade to OEM's web presence, incorporating a much more modern, responsive design, Wordpress backend, and new copy throughout, written by our partner on this project, Leslie Silverman, of SmartSite Consulting.

New web site launch for Alaris Technology

New web site launch for Alaris Technology

November 8, 2013

We've launched a new web site for premier Oracle applications and technology consulting organization, Alaris Technology. The new site is responsive/mobile-friendly, features a cleaner, more modern design than the site's previous incarnation, and some streamlined and updated content.

New web site launch for Championship Turf Services

New web site launch for Championship Turf Services

November 5, 2013

Today, we have launched a great new web site for Championship Turf Services, a Harwinton, CT company that provides high end athletic field development and management services.

We created a responsive, mobile-friendly web site and custom Content Management System for Championship Turf Services, that allows them to manage all web site content themselves, including text based content, image galleries, and contact/request form submissions.


New responsive web site and Wordpress CMS for Cipher Creative Group

New responsive web site and Wordpress CMS for Cipher Creative Group

October 28, 2013

Today marks the launch of a new web site for Berlin, CT design firm Cipher Creative Group.

For the great guys at Cipher, we got together and really hammered out what they were looking for, both from a visual and functional standpoint. From there, we designed and built a responsive web site that is powered by a very customized Wordpress backend, so they can keep their entire web site updated, including portfolio pieces, testimonials, and blog.


Colonial Bronze hires Crucial for web strategy

Colonial Bronze hires Crucial for web strategy

October 21, 2013

Colonial Bronze, a Torrington, CT company that has been making 100% American Made, fine brass hardware since 1927, has called on us to help them re-imagine their web presence.

We're very excited to begin work on this project, and to strategically attack the main problem that Colonial Bronze faces: competing with Chinese companies that are selling far inferior product at much cheaper prices. 

Our challenge, then, will be to position Colonial as an entirely different kind of company. Not one that tries to compete in the same space as the other guys, but instead, one that blazes its own path and differentiates itself by conveying the quality of their product, their ability to do custom work (that none of the competition does), and the fact that it's all still 100% American Made.

On the backend, we're further tasked with untangling a mountain of databases, getting rid of the existing Flash-based product catalog, and building a system that is as easy and intuitive to use on the frontend as it is for Colonial to keep updated on the backend. We'll be building a custom Content Management System to achieve this. One of the cornerstones of the new frontend will be the parametric search, that will allow customers to easily, quickly and intuitively search the product catalog.


New web site launch for Interceptor IIIA

New web site launch for Interceptor IIIA

July 17, 2013

We are happy to announce the launch of Bullet Interceptor - take a moment to check out the site and read Ralph's story. It is a very cool, very helpful line of products created for the right reasons.

In addition to creating a responsive, mobile-friendly web site with full e-commerce functionality, we also took care of custom product photography of both the shield and insert, as well as the training photos that appear on the site.


OEM ProStaffing Taps Crucial

OEM ProStaffing Taps Crucial

July 8, 2013

East Hartford-based OEM ProStaffing, a division of OEM America, helps to place highly qualified staff with companies throughout the region. They have called upon Crucial to handle the important task of creating their first web presence! We are thrilled to be working with this great people-driven company in their new venture!

Kathy McAfee hires Crucial for responsive web site development and brand consolidation

Kathy McAfee hires Crucial for responsive web site development and brand consolidation

July 5, 2013

We are motivated! We are extremely excited to have been chosen by Kathy McAfee, America's Marketing Motivator, to develop her new website! Kathy is a published author, keynote speaker, corporate trainer, and an overall shot in the arm for any professional. We are very excited to help Kathy take her already-successful business to the next level.

DJP Design web site launch

DJP Design web site launch

May 18, 2013

It's always fun for us to work with folks who make their living being creative. Dale Pavlik is a very talented designer who speaks our language with his mantra “It's all about happy clients.” Dale's web site showcases his work and his philosophy, is responsive in nature, and was a great way to flex our own creative muscle and show what can be done creatively with responsive web site design and development. Take a moment to check out the DJP Design, LLC web site and view Dale's exceptional work!

Who arted?

Who arted?

May 10, 2013

Local artist and long-time colleague Paul Selwyn will be working with Crucial on a website to showcase (and sell) his incredible works of art. We look forward to working with Paul again!

AJF Taps Crucial x2

AJF Taps Crucial x2

May 1, 2013

Long-time Crucial client and specialty insurance experts The Allen J. Flood Companies have tapped us to redesign & redevelop their existing web presence. In addition to the redesign, we will be working closely with AJF on a niche site geared toward a key business area. Exciting!

New responsive, mobile-friendly web site for A.R. Mazzotta

New responsive, mobile-friendly web site for A.R. Mazzotta

April 1, 2013

We recently launched a NEW responsive, mobile-friendly web site for longtime client A.R. Mazzotta. This new version of the site is powered on the backend by Wordpress, allowing Mazzotta staff to update the entire web site themselves with ease. The web site offers a wealth of information for Employers as well as Employees, including tips on job hunting, interviews, informative blogs and local job listings.

Amorosino Writing Creates New Masterpiece

Amorosino Writing Creates New Masterpiece

March 25, 2013

We love all of our clients, but certain clients hold a special place in our hearts. We have worked with Chris Amorosino for many years, and built the first version of his web site. We are happy to say that Chris returned to us, ready to refresh to his web site. As always, it has been a fun, rewarding, and creative process to work with Chris, and to launch the new Amorosino Writing web site.

Praise...

Don't you sometimes wish you could choose your family members? If I could choose my family, I'd choose George. George's company, Crucial Networking, built my website. They provided outstanding service, creative thinking and great value. George is responsive and easy to work with. I'd recommend George for any website or Internet need you have.

- Chris Amorosino, Amorosino Writing


Bulletinterceptor.com - Something We Can All Get Behind

Bulletinterceptor.com - Something We Can All Get Behind

February 28, 2013

Frustrated by the events that transpired in Sandy Hook, CT in December of 2012, entrepreneur and inventor Ralph Bowen wanted to make a difference. Ralph has created some very exciting self-defense products that will forever change your perspective on self-defense and educate you on protecting yourself! We are excited to be part of this project!

Alaris calls on Crucial

Alaris calls on Crucial

February 28, 2013

We are happy to announce that we have been chosen to develop a new presence for Alaris Technology, a leading Oracle service provider. As geeks, we love working with/for geeks! We are excited to be working with this smart bunch.

Two web site launches for Richard Torrenzano

Two web site launches for Richard Torrenzano

January 9, 2013

Today we have launched responsive redesigns of Torrenzano Talks and Digital Assassination Book. Both are sites for longtime client Richard Torrenzano, and sites that we had previously designed and developed.

We made some minor cosmetic changes to each site to improve appearance and usability, and then focused on the backend, rebuilding both sites in a more scalable, mobile-friendly manner.


New web site launch for local yoga instructor

New web site launch for local yoga instructor

January 3, 2013

New years mean new beginnings and fresh starts. We're really excited about our first launch of the new year: a redesigned, mobile-friendly web site for Tim's wife Cyndi.

Cyndi Roberts is a yoga instructor here in the West Hartford area. This web site was designed and built with scalability and ease-of-use across all platforms in mind. Our challenge was to create a web site that effectively introduces Cyndi to her audience, begins to tell her inspiring story, clearly presents what she has to offer her students, and positions her as “not just another yoga instructor.”

Cyndi's focus is on private yoga instruction, where she uses yoga, meditation, nutrition, and the spiritual teachings of Eckhart Tolle, Marianne Williamson, Wayne Dyer and Byron Katie as tools to effectively manage stress, depression, and anxiety. In addition to her very popular monthly Therapeutic Yoga Workshops, she is also the director of a wellness program that she has developed for Advocacy Unlimited, which she begins teaching this year.



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© 2014, Crucial Networking, LLC, P.O. Box 1052, Farmington, CT 06034. Phone: 860.385.1316  Email: info@contactcrucial.com

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