NEWS / 2014


Natalie Martin Collection web site relaunch

Natalie Martin Collection web site relaunch

October 16, 2014

Today, we have launched a redesigned and developed web site for talented Los Angeles fashion designer Natalie Martin.

We designed and built Natalie's first web site back in 2011, and were thrilled to be working closely with her again this time around. This web site was built on the Shopify platform, allowing her some great tools for product and inventory management, and a solid ecommerce system for processing orders.

Rihanna, Heidi Klum, Cameron Diaz, and more have all been photographed recently wearing Natalie Martin clothing. It's an exciting time for Natalie and we're thrilled to be along for the ride!


New web site for Orange Circuit Fitness

New web site for Orange Circuit Fitness

October 3, 2014

We're very excited to be working with longtime client Patrick Welch on an exciting new project, Orange Circuit Fitness. Pat is just about to open a new chain of gyms in the New England area. The grand opening sale is now going on at the Lewiston and Auburn, Maine locations. Following shortly, locations in Portland, ME, Newport, RI, and Attleboro and Havehill, MA will be opening.

For this project, we're putting the finishing touches on a fairly simple web site that offers basic information about the gyms, but most importantly, the ability for new members to join their gym of choice online and access current promotions.

Web site redesign and redevelopment in a hurry for Nashville musician Mike Farris

Web site redesign and redevelopment in a hurry for Nashville musician Mike Farris

September 16, 2014

We're very excited to welcome back our good buddy Mike Farris! Mike's an award-winning gospel singer from Nashville who has a new record, "Shine For All The People," that just came out on September 16. This was the third site that we've designed and built for Mike since 2007. We had a tight two week window to get this site designed, built, tested and launched to coincide with the release of Mike's new record. This essentially a one page site that aggregates all of Mike's various social feeds, videos, tour dates, an online store, and some background information. We also got Mike setup with Wordpress on the backend, so he can update the site himself from wherever he may be.

This record is a great Kickstarter success story. 233 fans helped Mike blow through his $10,000 goal on Kickstarter to raise $27,738 to fund the recording of "Shine For All The People." So cool.

"Shine For All The People" can be ordered from Amazon's mp3 store for $8.99. It's worth every penny; an instant gospel & soul classic. Check it out.


Web strategy, redesign and content management for Winding Trails

Web strategy, redesign and content management for Winding Trails

July 1, 2014

Today, we're happy to announce the launch of the new web site for Winding Trails, who has been serving people from Farmington and surrounding communities for over 65 years, providing year round recreational and educational activities for the enjoyment and growth of families and individuals of all ages. This project included a complete redesign, responsive, mobile-friendly development, and Wordpress Content Management, to allow Winding Trails staff to update web site content themselves.

Web strategy, redesign and Shopify ecommerce for fashion designer Natalie Martin

Web strategy, redesign and Shopify ecommerce for fashion designer Natalie Martin

June 4, 2014

We're very happy to be working again with longtime client and super talented fashion designer Natalie Martin on web strategy, a redesign, and ecommerce using Shopify! This is an important point in Natalie's evolution online, and for us, too. We built the original/existing version of Natalie's site, and it's powered by a custom-built ecommerce system and content management system on the backend. Though it has served her well over the years, we've arrived at the point where it's important to realize when someone has built a better mousetrap. Shopify has done just that; their services and native apps are a perfect fit for Natalie's changing and growing web site and ecommerce needs. We're thrilled to not only be a part of the evolution with her, but to be able to help facilitate it.

Once the site launches, the strategy and iteration begins. We'll be constantly reviewing analytics reports, heat maps, click maps, and scroll maps, to determine what's working on the web site and what's not - and we'll modify accordingly. This approach has been paying huge dividends for clients. After all, a web site is only as successful as the attention paid to it.

Responsive rework of www.kidsmentalhealthinfo.com

Responsive rework of www.kidsmentalhealthinfo.com

June 2, 2014

We're very happy to be doing a responsive rework of www.kidsmentalhealthinfo.com. For the most part, we'll be keeping the existing look intact as we make the site more phone-friendly. We'll also be implementing Wordpress on the backend, so the client can update content themselves.

Crucial saves the day when a site gets hacked

Crucial saves the day when a site gets hacked

May 1, 2014

When our client Colonial Bronze came to us and told us their Cusalus web site (not one of our sites) got hacked, we had to act fast. Instead of digging through antiquated code trying to find a needle in a haystack, we got to work in a hurry and rebuilt their existing web site responsively using twitter's bootstrap framework, keeping the look and functionality intact. In addition, we integrated the newly built web site with Wordpress, allowing them to manage their web site content themselves. The result? They were offline for a very short period of time, and are now back and better than ever. The web site is built on sturdy, secure, modern code and they're in the driver's seat when it comes to updating things.

Redesign for William Kramer & Associates

Redesign for William Kramer & Associates

April 28, 2014

We're very excited to welcome our newest client, William Kramer & Associates. A leader in high-quality loss adjustment services, with offices in 5 states and Puerto Rico, WKA has come to us in need of a refresh of their existing web site. We'll be redesigning the site, providing a much more user-friendly, modern and stylish approach, while building the site responsively to accomodate mobile devices. We'll then be handing off the framework for the site to WKA's internal IT team, to integrate into their existing Sharepoint setup.

plan4children.org launches in a hurry

plan4children.org launches in a hurry

March 19, 2014

The State of Connecticut is in the process of developing a plan to improve children’s mental health services and systems across the state. We were approached by Child Health and Development Institute of Connecticut, Inc. to design and build Plan4children.org, a web site aimed at raising awareness and soliciting feedback from the public, sharing ideas and experiences related to children's mental health issues.

This project came together in just a few weeks, as time was of the essence. With the first public forum just a few weeks out, they needed a web site that looked and functioned great, and that they could update themselves as necessary. The responsive web site we designed and built for them is powered on the backend by Wordpress.


Last-minute logo and brochure design for Aquasent

Last-minute logo and brochure design for Aquasent

March 6, 2014

We recently completed work on a logo redesign and custom brochure design for Aquasent, a startup that delivers fast, reliable subsea WiFi in a manner which has not previously been achieved. Aquasent needed the logo redesign/brochure design done in a hurry, with an important tradeshow fast approaching and a print deadline looming.

In order to get this project done on-time, we knew how important it was to make sure everyone was focused on what they do best. We worked with a copywriter to trim Aquasent's messaging down and maximize its impact to improve readability and understandability. We helped the client find a freelance artist that was up to the task of creating the underwater rendering that graces the cover of the brochure. Finally, we were responsible for Aquasent's new logo, design & layout for the new brochure, image manipulation on the interior pages of the brochure, and delivery of final files within the deadline for the project.


Web strategy for international film festival

Web strategy for international film festival

March 4, 2014

Today marks the launch of a new web site for the John Paul II International Film Festival, held yearly in Miami, FL. The festival takes after John Paul II’s unifying human rights values. However, it’s non-denominational, and seeks to rediscover cinema through a spiritual lens and show the world that our struggles and our triumphs are the same, regardless of race, religion, ethnicity, etc.

For this responsively designed web site, our challenge was to take the many disparate elements of the festival’s existing web site and weave them into a more cohesive web property. Consolidating all of the festival’s social feeds into the web site also helped expand their reach by making it easier for visitors to connect.

Filmmakers are able to submit their films for consideration, patrons are able to buy tickets or donate/support the festival, and view scheduling details for the festival. Powered by Wordpress on the backend, the JP2IFF staff is able to keep the web site content up-to-date themselves at their convenience.

Winding Trails Chooses Crucial for web site overhaul

Winding Trails Chooses Crucial for web site overhaul

January 8, 2014

We are pleased to announce that long-time client, Farmington-based Winding Trails has contracted Crucial to redesign and redevelop their existing web site. Though the existing site has served them well for the past 6 years, Winding Trails has decided that in order to keep in line with the exciting developments at their facilities, as well as to keep pace with the constantly-changing technology landscape, a new site will help propel them into the future. We couldn't agree more, and we're excited to help them get there! This project for Winding Trails will include a complete redesign, responsive, mobile-friendly development, and Wordpress Content Management. Stay tuned!

 

GROW YOUR BUSINESS ONLINE!

We'd love to setup a free, no obligation 30 minute consultation with you to learn about your business.

The first step is getting in touch

 

© 2014, Crucial Networking, LLC, P.O. Box 1052, Farmington, CT 06034. Phone: 860.385.1316  Email: info@contactcrucial.com

×
×