We love being the guys that small business owners can turn to to make your businesses stand out and grow online. Here's a look at some of the great work we've been doing this year with our amazing clients.

Web site strategy, design and professional copywriting for dayspa & salon

Web site strategy, design and professional copywriting for dayspa & salon

January 29, 2016

We’re excited to the launch the brand new web presence for Silvana Day Spa and Salon, a Bristol, CT day spa. The new site represents a complete overhaul for Silvana. Under new management, we took this opportunity to help them differentiate themselves from other local day spas by highlighting what makes them stand out in the crowd. For Silvana, we helped them to craft customer-focused copy and a more modern, mobile-friendly design. On the backend, Silvana staff can easily manage the entire website themselves, via an easy to use drag & drop page builder, powered by Wordpress.


Album artwork for Candlebox

Album artwork for Candlebox

January 22, 2016



We're very excited to have recently finished up album art for the great new Candlebox record "Disappearing In Airports," out 4.22.16! We completed art for the vinyl release and the CD packaging, including an 8 page booklet with lyrics, and labels for the discs and records.


New web site launch for Hornstein Associates

New web site launch for Hornstein Associates

January 7, 2016

We're very excited about the great new web site we have just launched for Redding, CT-based Hornstein Associates.

This was our client Scott's first new site since way back in 2004, and we helped to develop a strategy for the site and a design that helped to communicate what sets Scott apart - himself.

It's Scott's proven process to attain measurable results for his clients and his affable personality that make him so great to work with. It became very clear as we got into Discovery on this project that this needed to be our focus for this site.


New web site and professional website copywriting for West Hartford commercial real estate firm

New web site and professional website copywriting for West Hartford commercial real estate firm

December 21, 2015

RLM Co has been a family-owned commercial real estate firm in West Hartford for 70 years. When they came to us needing a new web site, it had been 16 years since they launched their original web site. It was time, to say the least. 

We worked with RLM Co to develop an entirely new web site that serves as a true reflection of their business and Mike Mahoney's (the owner) personality. To do so, we incorporated some imagery of West Hartford and other references to RLM Co's history in the local community. 

We also provided Mike with professonal website copywriting services, to ensure that his story was told and his business conveyed in the proper light online. Our collective goal was to set Mike & RLM Co apart from other local commercial real estate firms. Talk to Mike for 5 minutes, and you'll know exactly what we're talking about. In Mike's words, he's "not a downtown suit" selling commercial real estate. He's a good guy with a genuine love for helping people, whether they end up working with him or not. That's the kind of business we love to get behind. It's been a pleasure, Mike! Check out the new RLM Co web site here.

We also set Mike up with a custom Wordpress Content Management System on the backend. He can manage all web site content himself, but most importantly for him, he can manage all of his available listings himself, and easily. This includes a title, description, amenities, square footage, rent, triple net costs, hi-resolution photos, and a Google map for each property location.


Landing page optimization and professional copywriting for medical device consulting firm

Landing page optimization and professional copywriting for medical device consulting firm

December 18, 2015

We're very excited to welcome c3 Medical Device Consulting to the Crucial family! For c3, we'll be working on a bunch of things:

  • Responsive redesign & redvelopment
  • Landing page design & creation
  • Professional website copywriting
  • Wordpress content management system

We've got additional plans a bit further down the road for the ongoing evolution of c3's web presence, including lead generation, lead nurturing, custom email series, and paid and organic search. 

Clients like c3 represent the sweet spot for us - they're forward-thinking and ready to invest in the web, but also recognize that they need to bring in experts to just handle this stuff for them, so they can focus on what they do best: run their business. We're very excited to take on a very strategic, ongoing role in c3's success. 


Crucial puts manufacturing company in the driver's seat with new web site

Crucial puts manufacturing company in the driver's seat with new web site

September 22, 2015

Today, we've launched a massive new web presence for Bristol, CT aircraft test and support equipment company Bauer.

Web site strategy and mobile-friendly development for aerospace manufacturing company

The site marks the first redesign for the company in many, many years, and represents a marked shift for them in many ways.

The new web site employed a carefully crafted strategy to appeal to their different (and sometimes disparate) target clients and funnel them appropriately into and through the web site, ultimately leading them to contact the company based on their targeted needs. Ultimately, the goal here was to present the company on the web as a market leader and a modern, forward-thinking organization with a wide range of expertise in the aircraft test and support equipment industry.

This responsive, mobile-friendly web site is powered on the backend by one of the most robust, custom-configured implementations of Wordpress we've ever embarked upon. The client has the ability to update literally every piece of the web site themselves, and they've got a great team in place to make that happen. This project couldn't have come together and stayed on target without our web site strategy process. Most notably:

  • Thorough discovery to assess client needs and accurately quote the project
  • A weekly standing call with the team to monitor expectations, address issues, and ensure forward motion.


New web site for environmental education center

New web site for environmental education center

September 21, 2015

We've really excited about a great new web strategy project we've launched for The White Memorial Conservation Center in Litchfield, CT!

The new version of the web site marks the first redesign in many years, and a much-needed upgrade, both for the user experience on the frontend, and ongoing maintenance by White Memorial on the backend. Their new site successfully consolidates years of pages, newsletters, and other valuable content into an easy-to-use responsive layout, that works equally well on desktops, laptops, tablets and phones.


Web site strategy, design and development for non-profit organization

Web site strategy, design and development for non-profit organization

September 2, 2015

We’re so excited to begin work later this year with Petrova’s Promise, a non-profit dedicating to improving the lives of disabled Russian orphans. Since Russia closed adoptions, Petrova’s Promise has been dedicated to opening up local homes within Russia that provide a better life for children, by getting them access to much-needed medical care, food, education, and housing.

A core focus of the web site will be accepting online donations, but with a twist: Petrova’s Promise is focused on donors knowing exactly where their money is going and how it will be put to use. For that reason, the site will feature a registry of items needed, and donors will be able to choose where toward which their contributions go, and even be able to view progress the organization is making toward achieving those goals.


Web site strategy, design and professional copywriting for commercial real estate firm

Web site strategy, design and professional copywriting for commercial real estate firm

August 17, 2015

We’re thrilled to get to work on a new web strategy project with local commercial real estate firm RLM Co. This web presence will replace their existing, circa 1999 web site, and we’re really taking things in a different direction.

Mike Mahoney, RLM Co’s owner, is self-described as “not a downtown, suit-and-tie real estate guy,” but something totally different: someone focused on finding the right solutions for his clients, with an overarching desire to just help people. We’ll start the project with some professional copywriting The goal will be to get the messaging right and to convey Mike, his personality and his approach to commercial real estate accurately. We’ll then move into the design of the web site, marrying this new copy with a modern, responsive design and a streamlined approach.

On the backend, we’ll be using Wordpress to create a system that is super-easy and user-friendly for Mike to manage himself, and quickly. This will include the ability for him to add, edit, and delete commercial real estate listings, and the info associated with them, including images, video, supporting documents, Google maps, titles, descriptions, and other property specifications.


Central CT day spa web strategy

Central CT day spa web strategy

July 27, 2015

We’re excited to begin work on a new web presence for Silvana Day Spa and Salon, a Bristol, CT day spa that has been in business for over 30 years.

The new online presence will be a complete overhaul and new strategic approach to the web for the spa, focusing on what differentiates them from other nearby spas. We’ll achieve this by working with our client to identify customer needs and problems that they’re uniquely qualified to handle, and help them develop customer-focused content that marries that with what exactly makes Silvana the choice for them and their needs. This approach will be a driving factor in the design and architecture of the web site, as well as an ongoing content creation and content marketing plan.


Mobile-friendly web site rebuild for wealth management firm

Mobile-friendly web site rebuild for wealth management firm

July 20, 2015

We’re happy to announce the relaunch today of Monte Financial Group’s web site. What started as a simple responsive rebuild of the existing web site evolved into a vastly improved version of the web presence that accomplished a few new goals:

  • more customer-focused web site copy
  • improved usability
  • addition of news & resources sections, to keep the client adding relevant content and adding value for their customers
  • Wordpress content management for the client


Digital strategy, professional web site copywriting, and a new web site for central CT day spa

Digital strategy, professional web site copywriting, and a new web site for central CT day spa

July 13, 2015

A Moment Away's web site has always been successful for them, but the time had come for them to step it up a notch. In addition to Google's recent algorithm change—which has made mobile-friendly web sites an absolute necessity—they're opening their second spa location and facing stiffer local competition.

For this project, we worked with our ciient to identify core services and key differentiators between them and their local competitors, coupled our professional SEO-focused copywriting services with a lighter, brighter, more refreshing and modern design and Wordpress backend. This setup not only allows our client and her staff to manage all web site content themselves quickly and easily, our mobile-friendly responsive design and development ensures that the site works optimally across all devices and screen configurations.


Responsive web site development for non-profit

Responsive web site development for non-profit

June 18, 2015

Kidsmentalhealthinfo.com is an extensive online resource created by the Child Health & Development Institute of Connecticut to help parents and caregivers understand mental health issues in children, and is the third web site we’ve developed for the local non-profit organization.

For our client, we created a completely custom web site redesign that focuses on mobile-friendliness, usability and quick dissemination of information. On the backend, the client is able to edit all content on their web site via Wordpress, including the ability to add, edit and delete pages, documents, imagery and links.


Digital web strategy for marketing and sales specialist Hornstein Associates

Digital web strategy for marketing and sales specialist Hornstein Associates

May 5, 2015

Hornstein & Associates was one of our first clients, way back in 2004. We’re very excited to be embarking on a complete overhaul of their online presence. In addition to a much more modern, forward-thinking design and mobile-friendly development, the strategy behind the web site includes a much more customer-focused approach to content and site architecture.

Scott is very clear on what he does for people and how he does it, he’s highly experienced, has a proven process to get measurable results, and, perhaps most importantly, he’s approachable and human. People want to work with people they like, and our goal with this site will be to convey that clearly with design & content.


Today's the day: your web site NEEDS to be mobile-friendly. So says Google.

Today's the day: your web site NEEDS to be mobile-friendly. So says Google.

April 21, 2015

With the dramatic rise of the mobile web over the past several years, Google is always looking to make search results as relevant as possible for their users. Google announced an algorithm change awhile back, the gist of which is that they’re going to be penalizing businesses whose web sites are not mobile-friendly. That change goes into effect today. Are you mobile-friendly yet?

Thankfully for our clients, we were well-ahead of this curve and proactively reached out to those that had aging, non-responsive, non-mobile-friendly web sites. In some cases, this led to complete overhauls of these clients’ web presences. In others though, needs and budgets dictated another approach: to simply recode their existing web sites and make them mobile-friendly. Aside from some minor technology-dictated design concessions here and there, the visual look of these web sites is largely unchanged. The technology that drives the sites on the backend, however, is entirely new, and gets them “up to speed” in Google’s eyes.

Examples of client web sites where we simply recoded the existing web site responsively:


New responsive web site for West Hartford insurance agency

New responsive web site for West Hartford insurance agency

April 9, 2015

The Reder Agency is a West Hartford insurance agency that offers insurance products to fit every situation and budget.

The site exists primarily as a tool for our client to interact with his agents via the backend system that we built for them, that houses frequently used documents and other resources. The frontend of the site explains the agency’s various offerings as well as some background on the carriers they work with and company history.


A Grammy for Crucial client Mike Farris!

A Grammy for Crucial client Mike Farris!

February 8, 2015

Mike Farris - Grammy Award Winner - Best Roots Gospel Album

Congratulations to our dear friend and longtime client Mike Farris for winning the Grammy for "Best Roots Gospel Album" for his latest release "Shine For All The People!"

We designed, built and launched the web site supporting this record in just two weeks last September.


New web site launch for new Maine-based gym Orange Circuit Fitness

New web site launch for new Maine-based gym Orange Circuit Fitness

February 5, 2015

We're excited today to have launched the new web site for Maine based gym chain Orange Circuit Fitness. Longtime client Pat Welch has recently opened OCF with locations in Auburn and Lewiston, Maine, and has several more locations in the works as well.

The Orange Circuit web site was built responsively and features a Wordpress backend, most notably for the ability for Pat to login and update current membership specials on the web site. We've also got plans to take the employment application process online in the near future in an effort to minimize administrative work offline.


Responsive website design and Wordpress CMS for physical therapy practice

Responsive website design and Wordpress CMS for physical therapy practice

January 19, 2015

Today, we've launched a new web site for longtime client Physical Therapy and Sports Medicine Centers. PTSMC came to us last year wanting to make their web site mobile-friendly. The look of the existing web site (which we designed back in 2010) has served them well and they wanted to stick with that, so we rebuilt the website responsively, meaning that it will intuitively adapt to whatever screen configuration it's being viewed, providing an optimal usability experience across all devices. In addition, we transitioned PTSMC from our old CruCMS to a Wordpress-based backend, for improved usability, functionality, and security.


New web site launch for Connecticut School-Based Diversion Initiative

New web site launch for Connecticut School-Based Diversion Initiative

January 13, 2015

Today, we're happy to announce the launch of a new web site for the Connecticut School-Based Diversion Initiative.

SBDI is an initiative in that provides mental health prevention methods and treatments in schools and local communities in Connecticut. The aim of the program is to educate and train teachers, staff, and administrators, increasing access to such programs in an effort to reduce the rates of exclusionary discipline and arrests among youth with mental and behavorial health needs and youth of color.

We utilized responsive web design and development and Wordpress Content Management to create a mobile-friendly web site that educates the public on the program and its aims, and provides SBDI staff with the ability to update the web site themselves.


Responsive website design and development for White Memorial Conservation Center

Responsive website design and development for White Memorial Conservation Center

January 5, 2015

Founded in 1913, The White Memorial Conservation Center is an environmental conservation organization in Litchfield, CT, that owns approximately 4,000 acres of wetlands and uplands. This land includes recreational trails, camping and a conservation center.

The White Memorial project will include a responsive web design and mobile-friendly website development. The White Memorial Foundation staff will be able to manage the web site content themselves using a highly-customized implementation of Wordpress.


WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

Nearly 100% of my clients contact me after having visited my web site, and they all tell me they arrived at my site via a Google search. The success of my web site has been incredible and invaluable for my business! The Crucial guys have taught me how to specialize and dominate my market.




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...




Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013

“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

Nearly 100% of my clients contact me after having visited my web site, and they all tell me they arrived at my site via a Google search. The success of my web site has been incredible and invaluable for my business! The Crucial guys have taught me how to specialize and dominate my market.




Kent Chappelle
Owner, Tanglewood Supreme

“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”




Dale Pavlik
Owner, DJP Design, LLC

I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”




Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox

“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com

“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”




Allison Lantieri
Principal, Ovation Benefits Group

“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

WHAT OUR HAPPY CLIENTS HAVE TO SAY...



Cyndi Roberts
Owner, Cyndi Roberts Yoga
2,500% growth in private clients since web site launch in early 2013


“Most importantly, the Crucial guys taught me that a truly successful web site is a living, breathing thing, and that you get out what you put in. We are constantly working to evolve and expand my web site based on the data they're able to gather and measure on the backend. We consistently review —together—analytics reports, heat maps, scroll maps, and click maps. This data irrefutably shows what's working and what's not. Sometimes, we make big changes. Other times, it's as simple as tweaking a word or two to completely change the effectiveness of a page.

My site consistently brings in quality visits that lead to ideal clientele.

As an artist, I had an idea of what I wanted. Crucial was able to make my vision come to life on the web by really hearing me and listening to what I wanted the site to look and feel like. Their knowledge, experience and talent helped achieve a great balance between artistic expression and usability. As someone who gets nearly 50% of her traffic via mobile devices, it was critically important that the look and usability effectively got carried through to all devices. I'm impressed with Crucial's ability to stay on the leading edge of technology.

Nearly 100% of my clients contact me after having visited my web site, and they all tell me they arrived at my site via a Google search. The success of my web site has been incredible and invaluable for my business! The Crucial guys have taught me how to specialize and dominate my market.



Kent Chappelle
Owner, Tanglewood Supreme


“I have known Tim for nearly 20 years and have been impressed with the sites he has developed for Candlebox, as well as other clients. He's not only creative but is also a person of integrity, which is so important in any ongoing, successful business relationship. I would absolutely recommend Tim, George & Crucial with confidence!

I have really appreciated the collaborative approach in working with Tim & George. I had some specific ideas in regard to the look, tone, feel & function of the site and Tim was very flexible in not only infusing his own design but also listening to me and incorporating elements which were important, not only visually but also specific to the restaurant industry. Effective communication is essential and working with Tim on this level was incredible. His approach is incredibly mature and thoughtful, always looking toward a successful solution through open conversation.

Being a small restaurant, we don't live heavily in site metrics, however we have received many compliments on the design and ease of navigation of the site. We offer OpenTable reservations through the site as well as an online menu widget, so the site receives constant traffic and we have had no outages to date.”



Dale Pavlik
Owner, DJP Design, LLC


I chose to work with these guys because of their philosophy, chemistry, reputation, and quality of work, and it has been an absolute pleasure! Their pursuit of excellence and attitudes about life surprised and delighted me. They love their craft and, like myself, are proud to be nice guys.

What surprised me the most was how effortless the process was. I entrusted them with (arguably) my most important marketing tool and they exceeded any and all expectations. What pleases me the most is what visitors have to say about my site: awesome, amazing, impressive, beautiful; adjectives we all strive for professionally. George (left brain) and Tim (right brain) make a powerful team and their efforts and results far exceeded my expectations. I couldn't be more pleased with or proud of the finished product. Furthermore, the journey with them from start to finish was fun, challenging (in a great way), refreshing and rewarding.

I truly hope to refer more business their way as a way of showing my appreciation for all they've done for me and DJP Design LLC.”



Kevin Martin
Singer & founding member of multi-platinum selling Seattle rock band Candlebox


“When we first decided to work with Tim & George, our expectations were quite high. We had seen a rapid change in the way that bands were using their web pages for social networking which, at the time, was very new to almost everyone. We wanted to make sure we were riding the same wave; we knew it was the future of band/fan interaction and we wanted it.

Tim & George made it simple to incorporate that into our site seamlessly as well as making our site so amazing that our audience chose to stay on our page rather than visit our social networking pages.

We never heard a “no, we can't do that” or a “that's not possible,” we simply saw that they could give us everything we asked for and more, not to mention the fact that anytime there was an issue—even when it wasn't their servers—it was corrected almost as quickly as it occurred.

I would give them 5 stars in every aspect of business. The best team for any business out there—I even made my wife use them for her business.

Thanks Tim & George, you guys ROCK!”


Mike Farris - award-winning Nashville gospel and soul singer

Mike Farris
Grammy winning Nashville singer/songwriter, mikefarrismusic.com


“In the modern world it is imperative that you have a great web team as part of your team. George and Tim have been working with us now for nearly 10 years and that says a lot! I think the big difference with Crucial Networking is they really love their jobs and want to do a great job for us every time. From functionality to all the creative aspects, they are always on the cutting edge and an absolute joy to work with.”


Allison Lantieri
Principal, Ovation Benefits Group


“From the moment George at Crucial answered the phone, I felt like Ovation's website redesign was a priority for his team. The project needed to be completed in under 6 weeks, which necessitated very organized and concise communication from both sides. He relished the challenge and dove in with both feet, offering support, expert knowledge and most importantly, met my deadline. He is currently helping us launch another website and again has been incredibly timely and reliable.

At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side with tremendous results.

I would not hesitate to recommend Crucial. I am a raving fan, and look forward to working with them in the future.

Well-respected companies everywhere trust Crucial

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We're certain that we can help a business in Ashburn, VA get more customers via their web site. Will it be yours?

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