You may be saying: “I know my customers. They are not tech-savvy. Why in the world do I need a mobile-friendly website?”
A very large (and growing) portion of web traffic originates from a mobile device. And yes, that includes the traffic to your web site. Ignore these visitors at your peril. “Alternative” devices like cell phones, iPads, and even app-enabled TV are outselling desktop computers 4-to-1 at this point.
However, mobile devices have exploded in popularity while decreasing in cost. To remain competitive, and to “sell more units” manufacturers continue to release devices with different sized screens. There are literally hundreds of different browser sizes to take into account when designing a site these days.
Responsive web design ensures that the sites we build dynamically scale to suit the screen resolution of the site visitor. When your visitor visits your site in their browser, then later views it on their iPhone, they are going to have a nearly identical user experience. In fact, we can tailor the experience for difference devices, too. If there is content that works great on a desktop, but is maybe a bit much or not “mission critical” for mobile browsing, we can "hide" it from mobile devices. No more microscopic, infinitely scrolling, unusable sites on mobile devices. We're talking about highly usable, effective web sites. People are more hurried and distracted every day - if they're trying to view your web site on a phone and not getting the experience they expect to, you can bet that you've lost them.
Your job as a web site owner is to expect that your customers will view your web site on their smart phone, and to ensure that they can get what they want, as quickly, easily, and intuitively as possible. We can help you do this.
© 2013, Crucial Networking, LLC.